10 Key Elements For a Great Logo

10 Key Elements for a great logo! # 1 Be Simple A complicated logo is not only difficult to identify, but also repeatedly fails in engaging the audience. A logo is an emblem, not a manifesto. Thus, it needs to be kept simple. # 2 Be Unique DO set yourself apart. DON'T look just like the competition. Your logo needs to be as unique as you are. Apple's logo is great example here. # 3 Be Versatile DO consider various applications. DON'T design for just one size or medium. A great logo can be printed at different sizes, across different mediums and in adidas different applications without losing its power. # 4 Be Memorable DO leave an impression DON'T be forgettable. A great logo will remain memorable enough that a person who has only seen the logo once McDonald's should still be able to recall it enough to describe the logo to someone else. #5 Be Targeted DO design for your intended audience. DON'T forget the customer. Whatever your industry, your logo needs to be able to connect with the people you are marketing to. GMail Google # 6 Be Timeless DO aim for longevity. DON'T be to0 trendy. An effective logo should be timeless. Will yours UNDERGROUND stand the test of time? Will it still be effective in 10, 20 or 50 years? #7 Be Distinct DO set yourself apart. DON'T look just like the competition. Your logo should be unique SWING as per your competitors. It should also be easy to distinguish from other brands. ITUDIOI # 8 Be Appropriate DO think about your industry. DON'T feel the need to be obvious.An effective logo should be appropriate, but that doesn't mean it has Toysus to be as obvious as you might expect #9 Be Consistent An important trait of a good logo is versatility. You want to communicate a consistent image among all marketing materials, including your website, your business cards etc abc # 10 Be Relevant Your logo should make a statement about your company, it should reveal the nature of PBS your company or product without using exact literal terms. Infographic By: Paradynamix, LLC www.marketingwithabite.com -------------