10 Creative Ways to Integrate Social Media & Email Marketing

CREATIVE WAYS TO INTEGRATE SOCIAL MEDIA AND EMAIL MARKETING f Used together, email and social media marketing will give you a powerful approach that's sure to get noticed. Here are 10 ways to build strong campaigns by integrating social media and email seamlessly. 1 CROSSLINK IN YOUR EMAILS Include buttons to all your social media sites in your email header. These simple icons immediately alert your customers to your presence in those social channels. g+ 2 PROMOTE EMAIL NEWSLETTERS Regularly promote the benefits of your email newsletter on all your social media sites. Ex. FREE coupons, or eBook. 3 MAINTAIN ACTIVE GROUPS Maintain an active presence with new posts and lively group conversation. On a site like LinkedIn, your activity can become part of regular email updates that you don't even craft yourself. TEASE THE BENEFITS OF SOCIAL MEDIA You Use your email marketing campaigns to highlight the benefits of engaging on different platforms. Ex. Twitter Party. Instagram Photo Contest. Facebook Sweepstakes. Tube USE EMAIL TESTING TO TIME 5 YOUR POSTS Test different days and times via email to see when your audience is most active. Take the results and use them across all social platforms. INCLUDE TWEETABLE LINES IN YOUR EMAIL Draft a compelling tweet about your company and include it in your email. Link the line to Twitter so your readers can share your carefully crafted message in just one click. TEST IMAGES ON FACEBOOK ADS TO IMPROVE EMAILS in Learn to follow the inner self, healing is simply attempting to do more of those things that bring joy and fewer of those things that bring pain, said O. Carl Simonton. FEATURE CUSTOMER CONTENT ÎN EMAIL CAMPAIGNS Use your emails to highlight tweets, Facebook comments or Instagram photos in which customers tag your company. This encourages participation and makes your customer base feel like a community. INTEGRATE YOUR DATA AND BUILD STRONGER CUSTOMER PROFILES Each platform offers new insights. Used together, they build an impressive picture of your audience. 10 PUT SOCIAL MEDIA BUTTONS ON YOUR UNSUBSCRIBE PAGE Emails aren't for everyone. When a customer unsubscribes from your email, make sure you offer the opportunity to connect on another platform so you don't lose touch completely. 1OTopTenReviews