10 Big Facebook Trends of 2015

pagemodo 10 FACEBOOK TRENDS 2015 of Facebook Video Domination Since Facebook video views surpassed YouTube for the first time back in summer 2014, video has continued to grow with features like native video auto-play. Marketers follow the money, which explains why we've continued to see video explode on the social network. Rise of the Social Wallet Now that users can find and purchase items directly on the platform – and even send money to friends via Messenger – advertisers continue to find ways to blur the lines between social and ecommerce. Reallocation of Paid Ad Budgets Social media currently represents 9% of company marketing budgets, and is forecast to rise to nearly 25% within five years. No surprise that marketers have already begun to focus energy 2015 on paid in lieu of organic efforts. 2020 526 Skyrocketing Mobile Growth Of Facebook's 1.39 billion monthly active users, 526 million are mobile-only. Advertisers have shown that they won't be leaving a pie piece MILLION MOBILE-ONLY USERS that large on the table – good news for Facebook's mobile ad solution. B2C Outpacing B2B Of businesses that market directly to customers, 69% plan on increasing their Facebook 69% 54% efforts. Only 54% of business-to-business companies will up their resources on the platform. B2C B2B Continued Survival with Youths Remember when the Internet lost its mind about youths leaving Facebook? The social network doesn't seem worried, with 43% of social media users reporting Facebook is their most-used network, followed by Instagram at just 18%. Social Login Supremacy The ability to log into websites using social credentials f Log in with Facebook continues to gain popularity, and Facebook is ahead of the pack with 45% of overall logins across key verticals. Look for more and more sites to offer "Log In with Facebook" in as the year goes on. Facebook App Diversification & Instagram 42% of marketers said they WhatsApp With a base of 700M, it's Messenger Already becoming a resource for customer support with currently the most popular social messaging app. planned to increase their use of Instagram in 2015. one-on-one connections. More Devices, More Problems As the popularity of wearable devices like Apple Watch, Google Glass, and fitness trackers has grown, so has the market for ways to reach people through them. Think push notifications, location-based coupons, and more. A Premium on Privacy Facebook continues to make it easier for customers to control the privacy of their social f presence. Marketers who target customers on Facebook have had to get even more creative to find and target the audiences they seek. SOURCES 1. http://marketingland.com/facebook-delivered-a-billion-more-desktop-video-views-than-facebook-103778 2. https://www.facebook.com/business/news/Discover-and-Buy-Products-on-Facebook-Test 3. http://blogs.wsj.com/cmo/2014/09/03/social-media-spending-is-on-the-rise-but-impact-is-hard-to-measure/ 4. http://heidicohen.com/facebook-marketing-trends-for-2015/ 5. http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf 6. http://www.edisonresearch.com/the-infinite-dial-2015/ 7. http://janrain.com/blog/social-login-trends-across-the-web-q1-2015/ 8. http://www.brandwatch.com/2015/01/top-5-instagram-trends-watch-2015/ 9. http://www.digitaltrends.com/social-media/whatsapp-lands-desktop-though-ios-users-left-cold/ 10. http://smallbiztrends.com/2015/04/facebook-messenger-web-version.html Ready to simplify social media marketing? Get the tools you need for scheduling posts, designing graphics, running Facebook Ads, and more at www.pagemodo.com y pagemodo