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‘Tis the Season to Go Shopping: Black Friday and Cyber Monday Battle It Out for Consumer Dollars

Shop 'til You Drop See how two of the most popular shopping days of the year stack up CYBER BLACK KS. MONDAY FRIDAY 307 The percentage of of shoppers who 14% used a mobile device to shop on Cyber Monday 2012 Million The number of people who shopped in brick-and-mortar stores on Black Friday 2012' Most popular items purchased on Black Friday 2012 Categories that increased Cyber Monday sales from 2011 to 2012 A 57% Clothing & Accessories CDs, Books & 40% Video Games Department Stores 43% O 38% Electronics 25% Health & Beauty ео 35% Тoys Home 27% Goods 33% Gift Cards 25% Clothing & Apparel 15% Jewelry Most popular brick-and-mortar stores visited on Black Friday 2012 Peak shopping time 53% Department for Cyber Monday in 2012: E25 39% Discount EST O 33% Electronic AM 29% Clothing Sales via iPad dominated Cyber Monday in 2012 BLACK FRIDAY Vs. CYBER MONDAY 88.3% 90.5% Apple iPad 3.1% | 0.6% Barnes and Noble Nook 2.4% 2.6% Amazon Kindle 1.8% I 2% Samsung Galaxy 43% 57% The percentage of people who enjoy getting out and and fighting crowds on Black Friday The percentage of people who don't like the idea of shopping online on Cyber Monday $59 Billion Q 86% Esitmated holiday spending The percentage of web traffic coming from desktop users on Cyber Monday 2012" between Black Friday and Cyber Monday 2012 References 1 http://money.cnn.com/2012/11/25/pf/black-friday-sales/index.html 2 http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/benchmark-2012-cyber-monday.pdf 3 http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1462 4 http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/benchmark-2012-cyber-monday.pdf 5 http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1462 ® http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/benchmark-2012-cyber-monday.pdf 7 http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-2012.html 8 http://www.huffingtonpost.com/2012/11/21/black-friday-shopper-statistics-who-goes-shopping_n_2170134.html 9 http://money.cnn.com/2012/11/25/pf/black-friday-sales/index.html 10 http://econsultancy.com/us/blog/11256-cyber-monday-conversion-rates-were-higher-on-tablet-than-desktop-report ВКМ-2554АО

‘Tis the Season to Go Shopping: Black Friday and Cyber Monday Battle It Out for Consumer Dollars

shared by Nationwide on Nov 26
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Snag great holiday deals during the busiest four-day shopping weekend of the year. Check out this infographic for Black Friday and Cyber Monday statistics.

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