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Zero moment of truth
With the advent of internet and world wide web, consumers have become powerful than ever before. They have access to the pool of information online and thus, this has changed the way they shop. They r... esearch about products online before making purchase decision. This ‘online research moment’ of consumers is called the ZERO MOMENT OF TRUTH or ZMOT. Take a look at this infographic for better understanding of the ZMOT concept -
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