YouTube Sensationlism

YouTube SENSATIONALISM 11 000 BILLION 4 BILLION unique users visit YouTube each month hours of video are watched each month In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth WHO'S WATCHING? GENERAL YOUTUBE VIEWERS 67% Ages 18-34 represent 67% of those online in the US, an estimated 37.6 million monthly views of YouTube traffic comes from out- 58% 57% 70% side the US But females represent more US monthly viewers (63.7 million vs. 59 million ) HOW DOES POPULARITY HAPPEN? Relatable people and/or topics Engagement and interaction with viewers Most popular YouTube personalities are Answers questions, fields requests, and engages with audience on other social media similar to the demographics of their viewers in age, gender, education, and geographic location Utilizes social media and word of mouth to JOHN DOE spread videos and gain subscribers & views 10,000,000 Upload videos regularly, often following an update schedule Subscribed 10,000,000 Published on June 03, 2013 DEMOGRAPHICS OF YOUTUBE PERSONALITY SUBSCRIBERS Compared to the general internet population: Most are 18-24 years old, 18+ though the age likely spans below 18 (not included in study) and reaches into the late 20s Are not parents and have no children More male than females are watching View videos from home or O school but not at work A majority of viewers are from the U.S., typically followed by Canada, UK, and Australia YOUTUBE'S TOP PERSONALITIES COMEDY REE UPLOADED TOTAL VIEWS TOTAL REVENUE 153 8.4 MILLION $7.2 SUBSCRIBERS AVERAGE VIEWS MILLION 1.4 BILLION 9.4 MILLION TOP VISITORS MOST VIEWED * * 46.3 MILLION VIEWS US 51.4% CA 7.6% UK 5.9% NIGAHIGA UPLOADED TOTAL VIEWS TOTAL REVENUE 368 2.3 BILLION ................ $13.7 SUBSCRIBERS AVERAGE VIEWS MILLION 8.8 BILLION 6.2 MILLION TOP VISITORS MOST VIEWED RAY WILLIAM 4 + • 2.4 MILLION VIEWS JOHNSON US 27.2% UK 7.8% CA 6.8% TOTAL UPLOADED TOTAL VIEWS REVENUE 360 499 MILLION $3.4 MILLION SUBSCRIBERS AVERAGE VIEWS 1.85 MILLION 1.38 MILLION TOP VISITORS MOST VIEWED TIMOTHY 18 VIEWS MILLION DELAGHETTO US 64.7% CA 12.6% UK 6.8% UPLOADED TOTAL VIEWS TOTAL 144 1.1 BILLION REVENUE $7.1 SUBSCRIBERS AVERAGE VIEWS MILLION 8.9 MILLION 7.7 MILLION TOP VISITORS MOST VIEWED JENNA MARBLES * + MILLION VIEWS 52 US 60.1% CA 8.3% UK 4.9% BEAUTY OR FASHION UPLOADED TOTAL VIEWS TOTAL 254 717 MILLION REVENUE $4.6 AVERAGE VIEWS SUBSCRIBERS MILLION 3.8 MILLION 2.8 MILLION TOP VISITORS MOST VIEWED MILLION : 43.3 VIEWS MICHELLE PHAN US 33.1% GER 9.1% NED 4.7% FILM UPLOADED TOTAL VIEWS TOTAL REVENUE 170 842 MILLION $5.8 AVERAGE VIEWS SUBSCRIBERS MILLION 5.57 MILLION 4.9 MILLION TOP VISITORS MOST VIEWED MILLION # 26 VIEWS FREDDIEW US 36.9% GER 6.8% UK 6.7% FOOD UPLOADED TOTAL VIEWS TOTAL REVENUE 171 561 MILLION $5.3 SUBSCRIBERS AVERAGE VIEWS MILLION 4.8 MILLION 3.2 MILLION EPICMEALTIME TOP VISITORS MOST VIEWED * 19.5 MILLION VIEWS EPIC MEAL TIME US 31.1% UK 11.6% CA 6.8% - THE FUTURE OF YOUTUBE PERSONALITIES Because YouTube personalities are now a main form of entertainment for the masses, it is clear that there is more room on the Internet for even an average joe to go viral. As the demand for user generated video content continues to grow, it is inevitable that we will be seeing many more Internet stars earning millions. So what will you do to become internet famous? SOURCES http://vidstatsx.com HostGator.com http://www.alexa.com Website Hosting http://socialblade.com http://www.youtube.com/yt/press/statistics.html http://www.youtube.com/yt/advertise/demographics.html http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/ http://www.fanpop.com/clubs/nigahiga/images/24169973/title/ryan-photo http://www.entertainmentbuddha.com/ray-william-johnson-a-youtube-master/ http://www.youtube.com/user/TimothyDeLaGhetto2 http://gifsoup.com/view/2631498/the-face-2-0.html http://thefeelingofsummer.blogspot.com/2013/04/a-helpful-video-tut-on-liquid-liners.html http://www.youtube.com/watch?v-5IM5mzuRJSo http://aibob.wordpress.com/2011/10/25/best-food-ever-pizza-cake/