The team at FanBridge — a tool for monitoring audience growth and retention — has put together an infographic of funded and non-funded channels that highlights how channel owners are monetizing YouTube and keeping viewers engaged.
“YouTube creators upload three or fewer videos a week, but are still ...
spending a serious amount of time cross-pollinating their content across social channels,” a FanBridge spokesperson said. “Anyone looking at advertising on YouTube or brand marketers thinking about sponsoring a YouTube network would also be interested to see what to look for when comparing possible channels to get involved with.”
The infographic also shows channel owners are promoting videos on other platforms such as Facebook (85%) and Twitter (70%), but only 26% are communicating with their audience via email.
“YouTube channel owners can control email, but it’s harder to do so with social network communications,” the spokesperson said. “This means there is an opportunity for people to keep track of user base by using email and engage with them there too.”
Never miss a thing with our weekly newsletter. We'll send you the latest and greatest infographics, news and all things Visually.
Go ahead, you can always opt out anytime with just one click.
Copy the code below
Newsletters are boring. So we made ours visual. Subscribe now.
Tell your story visually before December 31st and get a free iPad Air!*
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.