YouTube Consumption in UAE

You Tube STATISTICS AND TRENDS IN UNITED ARAB EMIRATES YOUTUBE AUDIENCE PROFILE 66% 33 Yrs 34% WOMEN MEN AVERAGE AGE 50% 78% 74% EMIRATIS ARE EMIRATIS USE YOUTUBE DAILY ARAB EXPATS ARE HEAVY USERS HEAVY USERS TOP FIVE REASONS OF USING YOUTUBE 71% 68% 60% LISTENING TO RELAXATION STAYING MUSIC UP-TO-DATE 41% 35% PRODUCT INFORMATION PROFESSIONAL VIDEOS 61% OF YOUTUBE USERS USE THEIR SMARTPHONES TO ACCESS INTERNET WITH 66% OF THEM USING THEIR SMARTPHONES TO ACCESS YOUTUBE 46% OF THE USERS USE YOUTUBE ON A DAILY BASIS 50% USERS REMEMBER HAVING SEEN ADS WITH MAJORITY EITHER HAVING CLICKED ON THE AD IMMEDIATELY OR VISITED THE SITE 50% YOUTUBE RANKS THIRD TO WATCHING TV AND INTERNET USAGE IN TERMS OF MEDIA CONSUMPTION PER WEEK 3rd YOUTUBE USAGE INTENSITY IS DOUBLE THAN THAT OF PRINT MEDIA Prepared and compiled by Sources: Xcel http://www.kippreport.com/news/youtube-uae- research-fact-sheet/ http://www.thenational.ae/thenationalconversation/ industry-insights/technology/uae-users-keeping- glued-to-youtube www.xcelmedia.com