Your Guide to Google+ B2B Marketing

Google+ Your Guide to 00 BUSINESS TO BUSINESS MARKETING WHY DOES + MATTER? GOOGLE PLUS IS ALL ABOUT VISIBILITY Google Google PAGE RANK Plus profiles will rank Social signal data for rankings will be based on Plus Links from Plus will in Google Search pass page rank They rank higher Within 5 years, every business will have a Google Plus page. THE INFLUENCE LOOP Right now, Plus is great for business promotion. It's full of industry influencers trying to get ahead of the pack, making it perfect for B2B Marketing. nok Mo||o} HOW TO GET STARTED FIRST NAN CREATE YOUR ACCOUNT LAST NAME The name you use for your account is important! ADDRESS Google sends invites to people for vanity URLS based on account names. FILL OUT YOUR PROFILE People want to know WHY they should follow you. Filling out your profile and hovercard is the perfect Jane C ne Doe chance to tell them. 8* Folle John Doe ' Follow 8* Follow Your hovercard will display on... ..... Activity v +1 ..... All posts All comments The Activity tab on a Google+ post The +1 activity on A +mention in a People you may Hangouts, any comment post or comment know/ people you AND MORE! have in common AUTHORSHIP 05. How To Get Your Google Plus Authorship allows you (and your business) to not only establish authority on Google Plus, but across the entire web. Business Page to Rank Higher www.howto.com/./googleplus-. by John Doe When you have greater authority, your posts and profile will rank higher in search engine results! GET ACTIVE GOOGLE PLUS CIRCLES FIND YOUR INFLUENCERS Circles give you control over how you Finding people on Google Plus is easy, and adding industry influencers and other active members to your circles will expand your content sources AND your reach. consume content and who you share that content with. You can find people through... Q Search for anyone Google's "Find People" suggestions Find People by Topics 8 Shared Circles This allows you to gain followers in multiple niches and RETAIN that following! O Large, nichespecific communities. SHARING CONTENT To start with, shared content should be... As your following grows, you can begin to share... 80% 20% 50% 50% Promotional/ industry-specific Entertaining content Entertaining Promotional WHEN POSTING, BE SURE TO USE: @ +Mentions # Hashtags Commentary Formatting* Text Photos Link Video Event *On Google Plus, unlike other social platforms, you can include text that is bold, italicized and striked through. Use this to your advantage! The more your share, the more authority you' l build! NOW YOU KNOW HOW TO SUCCEED ON GOOGLE PLUS. BUT WHAT SHOULD YOU ACTUALLY DO? 1) KEEP UP WITH YOUR PLUS STREAM Read "Influencers" circle Visit communities Read "What's Hot" 2 SHARE CONTENT DAILY Update your profile 2-3 times per day! The best time to share content is between 9am-5pm Eastern Standard Time. Also post on weekends for the competitive advantage! REACH OUT TO INFLUENCERS Share at least 2 Plus posts per week on your business page. Communicate with at least 3 major influencers via "plus mentioning" or "plus" content. USE GOOGLE HANGOUTS Reach out to potential customers and influencers alike by hosting Q&A Hangouts. This will increase your authority and your reach! Use long-tail keywords as the topic of your hangout to increase SEO power. USE COMMUNITIES Find large,active communities and follow people daily. Create ONE branded "Home" community for both general and industry topics. Create SEVERAL niche communities for different audiences within your consumer base. 6. FOLLOWER GROWTH Share content that will naturally grow your follower base. Find large, active communities and follow a few new people daily - many of them will follow you back! Follow people from Popular posts. Like, Share, and Comment! Reep groming, and heep engaging! share your ;content More people people follou. you rank highe