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Is Your Brand Really Value-Driven?

shared by PaulaAnnMurphy on Jun 05, 2012 in Business

Is Your Brand Really Value-Driven?

shared by PaulaAnnMurphy on Jun 05, 2012 in Business

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Your customer’s “willing point” varies depending upon how you clearly define the brand’s value. Are you valued as a product innovator? (think Apple) Are you valued as customer service oriented...
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