Is your brand REALLY engaging in social media? Or are you just wasting time?

Is Your Brand Engaging? ..or are you just wasting time with social media? So..you think you're engaged with your community? Follow the workflow below and see whether you're doing everything possible to ensure that your conversations are valuable, two-way dialogs and not just marketing messages that aren't really "social". Do you have social account registered on Facebook, Twitter and other channels? Not only are you not engaging, you haven't even started. GET GOING! No Yes So, you created channels, are you monitoring them? You can't engage if you don't listen. Start monitoring! No Yes Have you identified other channels to You should analyze your audience to determine where No monitor? (e.g. blogs, forums, etc...) they are engaging Yes Are you ready to post conversation starters? Are you willing to respond to posts from others? No Yes You're not ready to engage yet. Re-analyze your approach! Yes Are your response "canned responses"? No Are your responses only about your products & services? This isn't a dialog, you're marketing. Re-analyze your approach! Yes No Do you only respond when the posts or Negative comments are chances to help your community. Rethink this! Yes comments are positive? No Are your posts and Consider being a little more human. Talk about something No comments both conversational and informational? other than business! Yes Are you constantly re-evaluating your responses and your approach? Communities evolve and so do the No conversations. Evolve with them! Yes Nicely Done! Keep up the great! Your community appreciates it! © 2011 SocMedSean.com For social media commentary, comics, and infographics visit http://www.socmedsean.com or follow me on Twitter @socmedsean Is Your Brand Engaging? ..or are you just wasting time with social media? So..you think you're engaged with your community? Follow the workflow below and see whether you're doing everything possible to ensure that your conversations are valuable, two-way dialogs and not just marketing messages that aren't really "social". Do you have social account registered on Facebook, Twitter and other channels? Not only are you not engaging, you haven't even started. GET GOING! No Yes So, you created channels, are you monitoring them? You can't engage if you don't listen. Start monitoring! No Yes Have you identified other channels to You should analyze your audience to determine where No monitor? (e.g. blogs, forums, etc...) they are engaging Yes Are you ready to post conversation starters? Are you willing to respond to posts from others? No Yes You're not ready to engage yet. Re-analyze your approach! Yes Are your response "canned responses"? No Are your responses only about your products & services? This isn't a dialog, you're marketing. Re-analyze your approach! Yes No Do you only respond when the posts or Negative comments are chances to help your community. Rethink this! Yes comments are positive? No Are your posts and Consider being a little more human. Talk about something No comments both conversational and informational? other than business! Yes Are you constantly re-evaluating your responses and your approach? Communities evolve and so do the No conversations. Evolve with them! Yes Nicely Done! Keep up the great! Your community appreciates it! © 2011 SocMedSean.com For social media commentary, comics, and infographics visit http://www.socmedsean.com or follow me on Twitter @socmedsean Is Your Brand Engaging? ..or are you just wasting time with social media? So..you think you're engaged with your community? Follow the workflow below and see whether you're doing everything possible to ensure that your conversations are valuable, two-way dialogs and not just marketing messages that aren't really "social". Do you have social account registered on Facebook, Twitter and other channels? Not only are you not engaging, you haven't even started. GET GOING! No Yes So, you created channels, are you monitoring them? You can't engage if you don't listen. Start monitoring! No Yes Have you identified other channels to You should analyze your audience to determine where No monitor? (e.g. blogs, forums, etc...) they are engaging Yes Are you ready to post conversation starters? Are you willing to respond to posts from others? No Yes You're not ready to engage yet. Re-analyze your approach! Yes Are your response "canned responses"? No Are your responses only about your products & services? This isn't a dialog, you're marketing. Re-analyze your approach! Yes No Do you only respond when the posts or Negative comments are chances to help your community. Rethink this! Yes comments are positive? No Are your posts and Consider being a little more human. Talk about something No comments both conversational and informational? other than business! Yes Are you constantly re-evaluating your responses and your approach? Communities evolve and so do the No conversations. Evolve with them! Yes Nicely Done! Keep up the great! Your community appreciates it! © 2011 SocMedSean.com For social media commentary, comics, and infographics visit http://www.socmedsean.com or follow me on Twitter @socmedsean Is Your Brand Engaging? ..or are you just wasting time with social media? So..you think you're engaged with your community? Follow the workflow below and see whether you're doing everything possible to ensure that your conversations are valuable, two-way dialogs and not just marketing messages that aren't really "social". Do you have social account registered on Facebook, Twitter and other channels? Not only are you not engaging, you haven't even started. GET GOING! No Yes So, you created channels, are you monitoring them? You can't engage if you don't listen. Start monitoring! No Yes Have you identified other channels to You should analyze your audience to determine where No monitor? (e.g. blogs, forums, etc...) they are engaging Yes Are you ready to post conversation starters? Are you willing to respond to posts from others? No Yes You're not ready to engage yet. Re-analyze your approach! Yes Are your response "canned responses"? No Are your responses only about your products & services? This isn't a dialog, you're marketing. Re-analyze your approach! Yes No Do you only respond when the posts or Negative comments are chances to help your community. Rethink this! Yes comments are positive? No Are your posts and Consider being a little more human. Talk about something No comments both conversational and informational? other than business! Yes Are you constantly re-evaluating your responses and your approach? Communities evolve and so do the No conversations. Evolve with them! Yes Nicely Done! Keep up the great! Your community appreciates it! © 2011 SocMedSean.com For social media commentary, comics, and infographics visit http://www.socmedsean.com or follow me on Twitter @socmedsean Is Your Brand Engaging? ..or are you just wasting time with social media? So..you think you're engaged with your community? Follow the workflow below and see whether you're doing everything possible to ensure that your conversations are valuable, two-way dialogs and not just marketing messages that aren't really "social". Do you have social account registered on Facebook, Twitter and other channels? Not only are you not engaging, you haven't even started. GET GOING! No Yes So, you created channels, are you monitoring them? You can't engage if you don't listen. Start monitoring! No Yes Have you identified other channels to You should analyze your audience to determine where No monitor? (e.g. blogs, forums, etc...) they are engaging Yes Are you ready to post conversation starters? Are you willing to respond to posts from others? No Yes You're not ready to engage yet. Re-analyze your approach! Yes Are your response "canned responses"? No Are your responses only about your products & services? This isn't a dialog, you're marketing. Re-analyze your approach! Yes No Do you only respond when the posts or Negative comments are chances to help your community. Rethink this! Yes comments are positive? No Are your posts and Consider being a little more human. Talk about something No comments both conversational and informational? other than business! Yes Are you constantly re-evaluating your responses and your approach? Communities evolve and so do the No conversations. Evolve with them! Yes Nicely Done! Keep up the great! Your community appreciates it! © 2011 SocMedSean.com For social media commentary, comics, and infographics visit http://www.socmedsean.com or follow me on Twitter @socmedsean Is Your Brand Engaging? ..or are you just wasting time with social media? So..you think you're engaged with your community? Follow the workflow below and see whether you're doing everything possible to ensure that your conversations are valuable, two-way dialogs and not just marketing messages that aren't really "social". Do you have social account registered on Facebook, Twitter and other channels? Not only are you not engaging, you haven't even started. GET GOING! No Yes So, you created channels, are you monitoring them? You can't engage if you don't listen. Start monitoring! No Yes Have you identified other channels to You should analyze your audience to determine where No monitor? (e.g. blogs, forums, etc...) they are engaging Yes Are you ready to post conversation starters? Are you willing to respond to posts from others? No Yes You're not ready to engage yet. Re-analyze your approach! Yes Are your response "canned responses"? No Are your responses only about your products & services? This isn't a dialog, you're marketing. Re-analyze your approach! Yes No Do you only respond when the posts or Negative comments are chances to help your community. Rethink this! Yes comments are positive? No Are your posts and Consider being a little more human. Talk about something No comments both conversational and informational? other than business! Yes Are you constantly re-evaluating your responses and your approach? Communities evolve and so do the No conversations. Evolve with them! Yes Nicely Done! Keep up the great! Your community appreciates it! © 2011 SocMedSean.com For social media commentary, comics, and infographics visit http://www.socmedsean.com or follow me on Twitter @socmedsean