Transcribed
Is Your Agency Connecting the Dots Between Second Screens?
IS YOUR AGENCY CONNECTING THE DOTS BETWEEN SECOND SCREENS? 76% 63% of Tablet Owners use them while watching TV of Smartphone Owners use them while watching TV SURF THE WEB 63% 65% BUY A PRODUCT THAT IS ADVERTISED ON TV ORDER NOW! 20% TABLETS 13% SMARTPHONES SOCIAL NETWORKING SMARTPHONES TABLETS 53% 52% PURCHASE COUPONS/DEALS RELATED TO A TV PRÓGRAM TABLETS 13% Special Obfer! SMART- PHONES 9% Source: Nielsen koeppeldirect For a free demonstration, contact us at 972-732-6110. www.koeppeldirect.com MULTI-CHANNEL DIRECT RESPONSE" TABLET SMARTPHONE
Is Your Agency Connecting the Dots Between Second Screens?
shared by MPanganiban on Apr 11
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Some 76% of tablet owners use them while watching TV, while smartphone owners do the same an estimated 63% of the time.
Americans are increasingly using second screens while they watch TV. A study...
from Nielsen supports this theory and makes it clear that the proliferation of such screens while viewing television is only continuing to go up.
Source
http://www.k...een-usage/Category
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