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You are a source: How to reach and influence journalists with social media

YOU ARE A SOURCE How to reach and influence journalists with social media You are a source for a story being written right now. No matter what your area of expertise, journalists are looking for sources and contributors just like you. JOURNALISTS USE AND RELY ON SOCIAL MEDIA 25% Source information from unfamiliar social media accounts 51% Source information from familiar social media accounts 59% Tweet 34% Have a personal blog Source: Oriella Digital Journalism Study, 2013 FIND AND FOLLOW RELEVANT JOURNALISTS ON TWITTER Use followerwonk to search Twitter bios for target publications and relevant beats. Q “new york times" tech Julio Muckraker @jmuckraker New York, NY Senior tech journalist at The New York Times. Mets fan. Proud father of three. BUILD TRUST AND VISIBILITY BEFORE PITCHING Stand out as a source by helping journalists in small ways over time. Leave comments to add your unique perspective Share their work Connect them to other people (e.g., you're not a good source this time, but you know somoene who would be) Tell them something new about topics they care about LASER-TARGET WITH FACEBOOK ADS Reach current employees of the outlets you want to get in front of. 3,400 people Location: [?] United States x • who live in the United States Workplaces [?] CNN x . who work at CNN Create an ad that appeals specifically to them and touches on a hot news item. Headline: Copy: Mention their workplace specifically and qualify their role Promise to tell them something new about a current story within your expertise Link: CNN reporter / producer? Take them to a custom landing page that showcases your credibility on the subject, contact info, and press clippings (if any) Photo: Talk to me for an Eye-catching "professsional" photo of your face explosive new angle on the banking scandal. You'll want to hear this. Duplicate the ad and change the targeting for each news outlet on your list. Run different versions of your ads to test and optimize the headline, copy, and image. A generous, tactical, thoughtful manitesto that follows through on the axhortation of our time... pick yourself. Evaryore owns a media company now, time to start acting that way" THE SOCIAL MEDIA -SETH GODIN Auther of The learas Deception DISCOVER MORE WAYS TO GET ON How to THE RADAR OF HARD-TO-REACH PEOPLE Bypass the Gatekeepers to Gain Greater SIDE AVAILABLE NOW! Access and In print and eBook Influence Mc Graw Hill Education DOORL Learn More. Do More. MHPROFESSIONAL.COM IAN GREENLEIGH tsmsd

You are a source: How to reach and influence journalists with social media

shared by igreenleigh on Oct 03
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You are a source for a story being written right now! No matter what your area of expertise, journalists are looking for sources and contributors just like you.

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