Yelp Reviewed

Yelp Reviewed yelp: At the end of 2011, almost 25 million reviews had been posted on Yelp. More than 60,000 local businesses had officially claimed their listing on the website, of which 24,000 contributed to Yelp's revenue in Q4 2011. ..and skewed towards Yelp's user base is growing... high-income classes 80 70 UNIQUE VISITORS in millions per month 65.8 14 60 50 USERS BY 39.3 INCOME CLASS in percent 40 26 30 15.7 20 5.7 28 10 0.3 1.8 <50K 50-100K 100-150K 2005 2006 2007 2008 2009 2010 2011 >150K In December 2011,Yelp officially managed 71 local markets, although reviews cover businesses from countless locations. 42% of all reviews posted are for restaurants, followed by shopping locations and nightlife spots. 12 20 23 2. 2. REVIEWED BUSINESSES in percent REVIEWS in percent 22 42 10 Shopping Restaurants Home & Local Services Beauty & Fitness Arts, Entertainment & Events Health Auto Nightlife Travel & Hotel Other Revenue is growing,... ...but so are costs in million U.S. dollars 100 Revenue 83.3 80 Sales and Marketing Costs 60 54.5 58.5 40 20 17.7 7.1 2007 2008 2009 2010 2011 Local advertising Brand advertising Other services NET LOSS in million U.S. dollars Which is why Yelp's business is not (yet) profitable -3.32 -2.31 -5.81 -5 -9.74 -10 -15 -16.86 -20 2007 2008 2009 2010 2011 statista Ogreative commons Sources: Yelp, Quantcast