Click me
Transcribed

Yellow Pages United Presents: The Evolution of the Yellow Pages....From Print to PC!

Yellow Pages United Presents The Evolution of the Yellow Pages: From Print to PC! Before the onset of Google and Siri-led searches for a nearby coffeehouse, there existed a simple, paperbound directory known as the "Yellow Pages." IDEA 45 % SALE! TEAM 20 inteaher MARKETING 2000 ANAISSIS CIOUD IT ALL STARTED IN: The very first time the term“yellow pages" was used. This inadvertently occurred when a telephone directory printer 1883 ran out of white paper. As a result, YELLOW PAPER was substituted, and gave birth to the conception of the "Yellow Pages." Reuben H. Donnelly produced the first Yellow Pages 1886 directory that featured business names and phone numbers all categorized by the types of products and services provided. St. Louis produced the first Yellow Pages 1909 directory with coupons. Nowadays, the advent of the World Wide Web has called for all businesses to invest in a major tech upgrade, in order to survive in this competitive, digital age FLASH FORWARD TO 2014..... T••••●. The Yellow Pages are keeping up with the times! More than just your standard print directories, YP additionally offers sleek, mobile apps for all your on-the-go needs, along with specialized SEO/search-related services for desktop users. Without a doubt, the Yellow Pages space is in a state of transformation. Research has found that fewer people are using print directories in both numbers and frequency than they have previously, and a multitude of new platforms ranging from the Web and mobile directories to iPhone and iPad apps and daily deals offerings are fragmenting the way consumers make purchasing decisions. Search Engine Land DID YOU KNOW? YP users make a purchase. of adults use Yellow Pages to find local business information. 85% 88% Calls through the Yellow Pages were up 18% in 2011 Buyers used the Print Yellow Pages 7.4 billion times in 2011. To advertisers, One call is worth 25 times more than a click through a search engine. 14 to 1. Yelow Page advertising offers a $14 return for every $1 invested. $6 out of every $10 spent a local businesses comes from a search in the Yellow Pages. Trees are cut to make lumber, not telephone directory paper. Consumers with the most money to spend use the Yellow Pages the most 些 The Yellow Pages (YP) is North America's LARGEST local search, media and advertising company! Mobile searches across the YP app and YP.com site exceeded 40% of total, local searches in 2012! THE YP APP & WEBSITE GENERATES A COMBINED MONTHLY AVERAGE OF 1417 culeiore 50 MILLION UNIQUE VIEWERS! MOVING ON TO THE YP PREDECESSOR, WE NOW TAKE A LOOK AT YELLOW PAGE UNITED. Yellow Pages United: $ is an independent publisher of an online directory with more than 14 million database listings. Businesses that subscribe to the Yellow Pages United directory enjoy a number of benefits that can help brand and promote their businesses. Thousands of people view Yellow Pages United each month in search of local businesses. Customers can call Yellow Pages United subscribers' businesses directly from their business listing for free. Featured business listings come with Google Maps, making it easier for customers to find subscribers' places of business THE YELLOW PAGES CIRCA 2014: A MODERN TAKE ON A CLASSIC COMPANY. ур BROUGHT TO YOU BY YELLOWPAGES.COM sources: http://inventors.about.com/od/xyzstartinventions/a/yellow_pages.htm http://www.namesandnumbers.com/products/print-yellow-pages/facts-about-yellow-pages http://en.wikipedia.org/wiki/Yellow_pages#Internet_yellow_pages http://i2.ypcdn.com/radiant/radiant_assets_54274_By_The_Numbers.PDF http://www.yellowpagesunited.com/about_us/yellow-pages-united.aspx http://searchengineland.com/four-key-reasons-to-reconsider-to- day%E2%80%99s-yellow-pages-for-local-marketing-117187 || a oםטגמ

Yellow Pages United Presents: The Evolution of the Yellow Pages....From Print to PC!

shared by w3webhelp on Mar 27
52 views
0 shares
0 comments
The Infographic presents the evolution of yellow pages from Print to PC.

Tags

None.

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size