Consumers are reaching for their mobile devices earlier and more often in their search for local products and services, according to the 2nd Annual U.S. Mobile Path-to-Purchase Study findings released by xAd, a leading mobile-location based advertising network, and Telmetrics, the top mobile call measureme...
nt provider. The study also found that local relevancy and promotions are a critical factor in influencing consumers’ purchase decisions and conversions.
Results of the 2nd Annual Mobile Path-to-Purchase study were compiled by Nielsen from an online survey of more than 2,000 U.S. smartphone and tablet users and focused on the Banking/Finance, Gas/Convenience, Insurance and Retail categories.
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