X Factor social media - Week 2

By elemental E @elementalcomms тHE /elementalcomms The X Factor UK 2011 Social media and live shows FA Cто R WEEK 2: SAT 15 OCT TO SUN 16 OCT 2011 Crunching the numbers from the start of Saturday's show to the end of Sunday's show. Official channels only. FASTEST DURING SAT & SUN LIVE SHOWS Facebook and Twitter growth for the 12 finalists 81.4% (+23%) 63.6% (+37%) 52.1% (+35.3%) 01 Sophie Habibas increased by 22,864 02 7,817 Johnny Robinson increased by 03 Sami Brookes increased by 10,615 48.3% (+8.7%) 44.1% (-1.4%) 40.5% (-3.4%) 04 increased by 20,954 Misha B 05 increased by 18,650 The Risk 06 increased by 25,640 Marcus Collins 07 38.2% (-15.2%) increased by 25,504 6,919 6,431 6,401 Craig Colton 35.3% (+0.3%) 34.5% (+11.4%) 08 Rhythmix increased by 09 Kitty Brucknell increased by 18.9% (-9.9%) 13.8% (-13.6%) 10 Nu Vibe increased by 11 Janet Devlin increased by 34,081 12 11.6% (-3.7%) increased by 23,892 Frankie Cocozza THE BOTTOM TWO GO HEAD TO HEAD Who fared the best across social media? Frankie Nu Cocozza Vibe The Boys The Groups f 28,478 Likes f 9,688 Likes 200,669 Followers 30,613 Followers Grew by 11.6% Grew by 18.9% FACEBOOK AND TWITTER IN A SING OFF Who had the most Likes and Followers? facebook tuitter 01 Janet 171,022 09 Sophie 13,208 01 Frankie 200,669 09 Sophie 37,745 02 Frankie 28,478 10 Rhythmix 10,449 02 Janet 110,314 10 Nu Vibe 30,613 03 Misha B 21,609 11 Sami 9,962 03 Craig 75,714 11 Sami 21,028 04 The Risk 17,959 12 Nu Vibe 9,688 04 Marcus 75,345 12 Kitty 18,431 05 Craig 16,537 13 Johnny 8,302 42,992 13 Rhythmix 16,089 05 The Risk 06 Marcus 13,570 14 Kitty 6,630 06 Misha B 42,689 14 Johnny 11,808 FASTEST GROWING JUDGE ON TWITTER Which judge's followers increased the most? @GBarlowofficial @kellyrowland 11.0% 2.2% No official account @officialtulisa Inevitable? 5.0% THIS WEEKENDS PERFORMANCES You Tube Who's video clocked up the most views? Janet Devlin Rhythmix 39,927 views 80,150 views 2:18 2:24 Craig Colton 47,050 views Nu Vibe 39,614 views 2:25 2:09 Sophie Habibas 45,852 views The Risk 39,318 views 2:19 2:19 Misha B Frankie Cocozza 43,300 views 38,907 views 2:08 2:17 Kitty Brucknell| 41,820 views Johnny Robinson 32,420 views 2:02 2:24 Sami Brookes Marcus Collins 41,430 views 31,733 views 2:22 2:14 THE CONTESTANT WITH THE F FACTOR Talking about this' engagement on Pages Increase of Increase of Increase of Increase of 3,503 318 67 15 Increase of Increase of Increase of Decrease of 568 309 63 -17 Increase of Increase of Increase of Decrease of 365 177 23 -682 PITTING THE CATEGORIES AGAINST EACH OTHER The most growth across Facebook and Twitter The Overs 48.5% increase of FACT OR The Groups 133.4% increase of FAC TOR The Girls 24.4% increase of FAC TOR The Boys 122.4% increase of FACTOR THE WEEKENDS BIGGEST TWEETERS Which of the 12 sent the most tweets? Kitty Johnny Misha B Sami 95 20 07 04 Marcus Frankie Craig Nu Vibe 38 10 06 03 Rhythmix Sophie The Risk Janet 31 08 04 02 LOOKING AT THE 12 FINALISTS OVER THE WEEK Social media activity from Week 1 to Week 2 You Tube Increased by Increased by f 153,154 Likes Craig Colton 34,685 Followers 596,607 views 2:12 f 12,429 Likes Janet Devlin 951,391 Followers 405,953 views 2:14 f 10,157 Likes Misha B 951,086 Followers 401,683 views 2:10 f 7,169 Likes Sophie Habibas 353,480 views 9 49,159 Followers 2:15 f 9,441 Likes Marcus Collins 22,560 Followers 241,904 views 2:29 f 7,333 Likes Frankie Cocozza 23,823 Followers 233,830 views 2:09 f 10,363 Likes The Risk 18,493 Followers 197,927 views 2:16 f 6,206 Likes Rhythmix 194,973 views 98,629 Followers A 2:24 f 4,351 Likes Kitty Brucknell 185,307 views 8,280 Followers 2:17 f 6,116 Likes Johnny Robinson 140,954 views 94,592 Followers 2:26 f 5,060 Likes Sami Brookes 5,202 Followers 135,935 views 2:20 f 2,667 Likes Nu Vibe 6,215 Followers 131,063 views 2:22 FACEBOOK & TWITTER OF FORMER CONTESTANTS Have they dropped off the radar since they left? Left Week 1 - social channels increased by: f 3,988 Likes 64.5% Amelia 25,179 Followers Lily Left Week 1 - social channels increased by: f 3,360 Likes 49.0% 2 12,561 Followers Shoes Left Week 1 - social channels increased by: f 2,956 Likes 41.7% James 8,182 Followers Michael Left Week 1 - social channels increased by: f 2,643 Likes 34.9% Jonjo Kerr 1,775 Followers THE THE X FACTORS PERFORMANCE Official channels over this weekend FACTOR You Tube 1 34,729 1,275 Subscribers Channel views ↑ 1 11,766 + -1,221 Likes facebook Engagement 1 17,084 140 Followers twitter Tweets sent © Elemental Communications 2001 - 2011