It was the Movies theme for Week 7 of the X Factor Live shows with Little Mix stealing the show and now seems to be the nation's favourite. Clocking up more YouTube video views than any other contestant, they're social following has been supercharged, but more importantly, it's matched by their voting fans...
Unfortunately, Craig Colton and Amelia Lily didn't weren't so lucky, left in the bottom two for the sing off. Eventually, we witnessed a deadlock from the judges leaving it up to the voting public for the first time. Although Craig has more followers than Amelia Lily, her growth since returning and specifically for the last week was greater than his. Did Amelia's return and the drama around it give her the edge? Possibly.
As we enter the quarter finals with only three live shows left and five contestants in the running; looking at the raw social media statistics tells us that Marcus Collins, Amelia Lily and Little Mix look to be the final three to fight it out. With Little Mix the bookies favourite this week, can you call it?
See our infographic for more social media analysis and insight.
Stay tuned for more weekly infographics throughout the duration of the programme @elementalcomms.
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