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Online Video - Creation Consumption Impact

Online Video - Creation. Consumption. Impact. Did you know? January There is more content created online in any 2 days than was created from beginning of civilization through 2003. Let's put that into perspective... mon tue wed thu tri 10 11 12 15 16 17 18 19 22 23 24 We create as much content in this much time: 25 26 29 30 31 As we did in this much time: "NEVER GONNA FIRST SOCIAL SIBERIAN GROUP RENAISSANCE GIVE YOU UP NETWORK CROSSES BERING DEBUTS STRAIT 2003 1987 10,000 1991 1997 AD 20,000 1300'S 1440 50,000 BCE AD BCE BCE AOL FOR DOS LAUNCHES PRINTING PRESS MODERN HUMAN APPEAR LAST ICE AGE INVENTED SOURCE: ERIC SCHMIDT, TECHONOMY CONFERENCE 2010 If Youtube was a country, it would have the 3rd largest population in the world, only behind China (1.3 billion) and India (1.2 billion). One hour of video is uploaded to YouTube every second. That means in the time it takes you to read this sentence, 3 hours of video would have been uploaded to Youtube. ik 2nours I Hour Tube Tube Source: searchenginewatch.com How Can Online Video 30% Increase Conversions? Zappos reports increases in conversions from 6% up to 30% for products with video. 6% SOURCE: REELSEO.COM Maintaining a Viewer's Attention Within 30 seconds of viewing an online video up to 33% of viewers have moved on; at 1 minute 44% have left (regardless of the video's length) and almost 60% have abandoned by the 2 minute mark. 33% 44% EXIT 60% 2 mins 1 min 90 secs 30 secs SOURCE: VISIBLEMEASURES.COM There was a 58% increase in the number of +58% businesses that planned to use online video in their marketing from 2010 to 2011. Source: 2011 Small Business Marketing Forecast," Ad-Ology 2010 2011 65% of U.S. executives surveyed said they visit a vendor's website after viewing a work-related online video Online retail shoppers who watch video spend about two minutes more on that site and are 64% more likely to buy compared to others. 65% 64% (phanta Source: comScore, 2010 Source: Forbes Insights, 2010

Online Video - Creation Consumption Impact

shared by phantamedia on Nov 20
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A business focused approach to video. Increase conversion. Educate prospects. Shorten sales cycles. We create video education and sales tools that impact the bottom line.

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