WPP BrandZ Top 100 Most Valuable Chinese Brands

TUP 100: 1O 2 3 Tencent R 4 n 5 Balona 6 O MRRH 13 P es 14 Osta 15 Ym 16 6A 17 18 F 19 STERA 20 AR 21 * 22 23 O 24 lenovona 25 26 PICC 27 E 28 Poly real state TOP 10 BRANDS TOP 5 TRUSTED CHINESE BRANDS IN CHINA TOP100 BRANDZ" TOP100 Most Valuable TM Baies SITS SUNING 89 Data source: Brandz / Milward Brown Optimor +21% BRAND GLOBALIZATION $39,658M $33,879M $25,510M $19,986 $19,318 S13,133 S12302 Awareness of Chinese brands in overseas market is still low (20%) $61,399M Chinese Brands PURCHASE CONSIDERATION Data source: Milward Brown 2013 Going Global Study RAKER100 -2% -12% -12% By Countries By Categories % of overseas consumers consider to purchase Chinese brands 69% 68% 65% 63% 2014 贰 零 壹 肆 年 +68% +6% +12% 0% +12% +5% CHINA 61% 42% 3% 38% 35% 32% の 中国 移动 通信 CHINA MOBILE ICBC 腾讯 Tencent BaiEN TOP 50 VALUE INCREASED 13к 中国 工商 银行 DEVELOPING % of consumers VALUE TOP 100 GROWTH AMONG TOP 50 TOP RISERS (% GROWTH) FASTER GROWTH OF THE MARKET DRIVE BRANDS VS. STATE OWNED ENTERPRISES consider to purchase Chinese brands COUNTRIES 41% MARKET- DRIVEN BRANDS DEVELOPED COUNTRIES 29% 86% 86% TOTAL VALUE OF TOP 100 CHINESE BRANDS 999 29% +27% 72% Highest Lowest Yil 68% 60% 50% BRAND CONTRIBUTION Market-driven brands are $379,787M Tencent 47% 42% stronger than SOE brands Market-driven brands 40% BalER Tonrentang are enjoying fast growth, most of these brands are 71% SOE 30% +9% 伊利 ) #1 operated under modern management systems, which is a good signal of successful enterprises transformation Yili #2 TSINGTAO # 3 Bright Dairy # 4 9999 CATEGORIES +98% 11 CATEGORIES ▼ 2 CATEGORIES 8 NEW CATEGORIES TRAVEL AGENCY $969M Agencies benefit from ongoing tourism boom +62% +67% HEALTH CARE $5,441M Suppliers invest in R&D, distribution and brand marketing Ш +36% FOOD&DAIRY +11% +28% +8% +17% $12,754M Acquisitions help assure safety burnish brands TECHNOLOGY $59,931M +21% НОМЕ APPLIANCES $5,441M Brands seek TELECOM PROVIDERS $73,970M +9% +7% APPAREL $3,869M Slowing growith, INSTITUTIONS Mobile heats FINANCIAL category growth and competition AIRLINES $7,701M recognition at home, abroad Operators build brands and networks rising costs impact sales $114,223M -35% Major carriers add overseas routes, but bullet trains slow domestic business mim ALCOHOL $20,589M The party is over, Reforms pressure profits, inspire product innovation INSURANCE $31,513M OIL&GAS $26,566M CONSUMER ELECTRONICS $1,586M Brands reposition to meet challenges of dynamic category Exploration ensures supply, but pollution damages brand image Insurers add products and services for now The brands ranked in the BrandzM Top 100 Most Valuable Chinese Brands 2014 report meet these four eligibility criteria: CHANGES IN CHINA The brand was originally created by a Mainland The brand is owned by a publichy traded enterprie The brand reported positive eamings for the period covered by the raing The financial insttuions category indludes only $780M $411M $888M $363M $9,589M Increasing of consumer $1,003M $1,262M $937M Looking for leisure Sense of personal NEW CATEGORIES purchase power Download the full report at banks that derive at least 20% of their earnings from etail baning www.brandz.com/china JEWELRY RETAILERS Special products and services drive sales CARS CATERING EDUCATION FURNITURE HOTELS PERSONAL CARE REAL ESTATE ........................................ Methodology and valuation by Youth market drives double-digit growth and SUV sales Cultural values, desire to succeed Global brands Sales grow but the pace Developers expand in lower tier cities and internationally Urbanization, New locations O MillwardBrown Optimor WPP dominate growing desire to upgrade, drive strong sales open at all begins to slacken drive education price points market Bank 69 RA 68 578 I E 56 Longfor umr 5s O * ti 54 Cm 53 p 81s s 80 79 78 Hisense 77 t 76 serm 75 74 N 73 ANTA 71 Suofelya 7o 67 63 Gendde 62 ROBAM: 61 Meters/bonwe 60 n 59 lata 58 te ang 85 8687 區 88 太 890n 90 MINGR 明 91 AOKANG 奥康 92 Semir 馬 93 94 Computer and IT Technology Home Appliance Gaming Consoles 29 2AME 30 ONCIuan 31 32 o ance 3 . 34 a 35 SUNING 7 36 CHAU 37 Haler 38 39 40 mn Quden 41 hamen 42 BELLE 43 O360 44 45 46 479SE 48 49 evD 50 51 AI Retail Apparel Financial