Women and Social Media

WOMEN IN SOCIAL MEDIA digg digg hi5 hi5 his his hi5 56% in 48% Forty-two million women in the US (roughly 53% of adult female population) routinely participate in social media--at least on an weekly basis. 56% 48% TAGGED 56% Y! 46% 55% SU 46% * NING 55% 45% digg 44% 51% Flowtown. Women Men You Tube 50% hi5 39% PARTICIPATION BY ACTIVE U.S. WOMEN IN SOCIAL MEDIA BY AGE GROUP Millenials (18-26) Gen Xers (27-43) Baby Boomers (44-62) Matures (63-77) 73% 62% 46% 30% % that participate in social media activities at least 2 times a week WEEKLY PARTICIPATION BY SOCIAL ACTIVITY Status Updating Message Boards / Forums All Blog Activity Social Networks 6.7m 16.8m 23m 31.5m Percent that do. TOPICS WOMEN READ & COMMENT ABOUT ONLINE WHY WOMEN USE SOCIAL NETWORKING Percent that don't. Entertainment 53% 22% Travel Stay Up To Date On Friends/family 75% 20% Business/Career/Personal Finance For Fun & Entertainment Food 47% 57% Health/Wellness 42% 16% Social Activism Connect With Others Like Me 52% Recipes/Cooking 40% 15% Share Opinions 32% Green Fashion/Beauty/Shopping 39% 14% Pregnancy/Baby Get Information 34% Sex/Relationships/Dating 31% 13% Sports Stay Up To Date On Specific Topics 25% Arts & Crafts 30% 9% Cars Seek Advice And Recommendations 20% Parenting 25% 8% Shopping Provide Advice And Recommendations 19% Politics And News 22% 8% Technology/Gadgets Contribute To A Community 18% Home/Garden/DIY 22% 8% Other For Professional Purposes 8% Source: quantcast.com / smallbiztrends.com