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Wish you were here

Wish you were here! Let's go on holiday!!! We all love a little holiday. Recent stats show we are going on holiday more than ever so whether you run a hotel, bed and breakfast or even an airline - your future is looking bright! 2013 - 58.5 million visits abroad from the UK 3.5% Increase 2012 - 56.5 million visits abroad from the UK 01 02 03 04 05 06 07 08 09 10 1 10.5 days is the average stay of visits abroad in 2013 £596 £573 | 4% Increase i Average spend in 2012 Average spend in 2013 Our holiday decision making factors Accommodation 28% Price 42% Weather 32% Visitors to the UR. 2013 saw the highest number of visits from overseas residents to the UK since records began, which also led to a record high in spending. 2013 - 32.8 million visits from overseas residents 5,6% Increase 2012 - 31.1 million visits from overseas residents £21 Billion £18.6 Billion 12.7% Increase Spending from visits in 2012 Spending from visits in 2013 2013 - 16.8 million overnight visits from overseas residents to London 8.6% Increase 2012 - 15.5 million overnight visits from overseas residents to London They also spet an estimated £11.3 billion on visits to the capital Is the future of travel mobile. One in five holidays that were booked to go abroad were booked through a mobile device 90 % of people who participate in SMS brand loyalty programmes feel that they have gained from it 57% of consumers said they would be interested in opting into a brand's SMS loyalty program SMS marketing coupons are 10 times more likely to be redeemed than 50% off a holiday! mail or newspaper ones 70 % of people would like to receive offers on their mobile 92% of people will pass on details about offers or deals We think that mobile will play a big part in the future of the travel industry and if you're not yet using an SMS service in your business, we'd love to have a chat about how it might work for you. Visit us at www.textmarketer.co.uk text marketer We deliver. You save. Sources; International Passenger Survey (IPS) Travel supermarket HipCrieket Mindshare/Ogilvy & Mather ABTA Travel Association

Wish you were here

shared by textmarketer on Aug 15
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Going away on holiday and getting on a plane is now pretty standard practice. There was a time when if you had been on a plane you were part of a very prestigious club but now getting on a plane is ...

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