Winning the Retail Race

WINNING THE RETAIL RACE BLACK FRIDAY & CYBER MONDAY Vision Critical tracks pre- and post-event shopper awareness and perceptions of six top retailers on best sales/promos and shopping experience using our Rapid Insights Community Panel. How did your shoppers rank you? WINNER, BEST DEALS 3% 5% 7% 13% 27% 45% ToysAus jcp Walmart* BES amazon.com TARGET. 45% of shoppers ranked Walmart with the 'best deals' during Black Friday and Cyber Monday. Mobile shoppers visited all 6 retailers, and in-store shoppers who enjoyed their experience spent 26% more than average. BEST EXPERIENCE 33% (79%) (98%) OPEN Walmart IN STORE 15% TAHOE SHOPPED EXPERIENCE 79% of Target shoppers enjoyed their experience RETURNING used a mobile device to shop at these retailers 98% of those who 33% of all shoppers shopped at Walmart enjoyed shopping at Walmart will return 20% (39% 90%) 96% amazoncom oncom plan to use a mobile amazoncom ONLINE device at these retailers for holiday shopping SHOPPED 39% of all shoppers shopped at Amazon EXPERIENCE RETURNING 90% of Amazon 96% of those who shoppers enjoyed their experience enjoyed shopping at Amazon will retum STICKING TO YOUR PLAN Females are more likely to stick to their plan. On average, males spent $70 more than planned. They also were more likely to shop for themselves while females were $40 more likely to shop for a gift. On average, shoppers spent 19% '$70 more than intended more more This research was conducted on Novembar 26th 2012 with n=100O US Shoppers on Vision Critical's Rapid Shopper Insights Panel. Ask us how you can quickly track consumer insights to maximize your shopping experience and share of wallet. VISIONCRITICAL Scott Switzer [email protected] P: 604-647-3550