Retargeting, or remarketing, is a method of internet advertising that has been exponentially gaining attention and popularity. While traditional advertising employs targeting various demographics, ret...
argeting includes a very specific form of targeting--reaching consumers that have previously visited your website or mobile app. This increases conversion by a significant amount because you're targeting consumers not only by the fact that they fall into a group of people that you know might be interested in your product or services, but that you know have been familiarized to your product and services in the past and are reengaging them. Learn about our in-depth study on retargeting, learn what retargeting is and how it can help you, and look at how consumers are reacting to retargeting.
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