Why Visual Marketing is More Vital Than Ever

WHY VISUAL MARKETING IS MORE VITAL THAN EVER VISUAL BIOLOGY The brain comprehends visuals 60,000 times faster than text (1/10th of 1 second) 90% of information the brain receives is visual 70% of all human sensory receptors are in the eyes 50% of the brain is active when processing information from visual receptors CUTTING THROUGH THE CLUTTER 4.75 billion posts are shared and there are 4.5 billion likes on Facebook daily f 140 million tweets are sent every day Over 2 million videos are uploaded daily 1.5 billion pieces of content are uploaded every day SOCIAL MEDIA & VISUAL CONTENT Compelling visual content can increase engagement by 94% on social media Viral visuals can increase connection with targeted audiences by 60% BEST VISUAL ENGAGEMENT: OW TOf VIDEO - 33.2% PERFECT PPOST 19% - INFOGRAPHIC OTHER - 3.3% 44.5% - PHOTO OR IMAGE TWEETS CONTAINING VISUALS RECEIVE: Adding a link to an image can increase retweets by 35% ww. 150% more retweets 89% more likes Facebook posts containing visuals account for 87% of all interactions between users and brands 18% more clicks VISUAL MARKETING TRENDS 89% of marketers plan to use or already use visual marketing online 25 95% of marketers believe visuals are important to online marketing 60% of marketers are more likely to post original visuals and video content B2B marketers increased infographic usage from 9% to 52% and video content from 8% to 58% 70% of all marketers increased their visual marketing in 2015 VIDEO POPULARITY The number of video posts on Facebook increased by 360% in 2014 26% of smartphone users watch video at least once a day 85% of mobile users watch video on their devices 86% of buyers want interactive visual content on demand Adding video to images and text can increase views by 48% Videos increase page conversion rates by 86% FUSION 36 () http://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/ http://blog.hubspot.com/marketing/visual-content-marketing-infographic http://blog.hubspot.com/marketing/visual-content-marketing-strategy http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014 http://blog.wishpond.com/post/115675435109/40-up-to-date-facebook-facts-and-stats