Why Social Media Is Important For Businesses In China

WHY SOCIAL MEDIA IS IMPORTANT FOR BUSINESSES IN CHINA MORE THAN 91% of Chinese online users have a social media account ESTIMATED MONTHLY ACTIVE USERS QQ WECHAT QZONE 600 Million 820 Million 500 Million WEIBO RENREN 176 Million 214 Million CHINESE ONLINE SHOPPERS WOULD USE SOCIAL MEDIA FOR COMMENTED ON EXPERIENCE TO RESEARCH ON BRANDS BOUGHT PRODUCTS 87% 86% 93% 40% OF 18-35 YEARS CHINESE URBAN CONSUMERS consider social media as their top source of information Average time spend on social media by Chinese internet users 00:46 HH:MM PER DAY Online users who provide feedback at least once a month LESS THAN 75% 20% 57% users follow an organization account because they want to get information on discounts and sales, while 74% expect good customer service 57% 74% want to get information on discount & sales expect good customer service 82% 80% Weibo users shopped online during the third quarter of 2014 serched products or service to buy on social media before aking purchase 63% o 63% of respondents believe in products recommended by people they follow on Weibo & WeChar & are interested in giving them a try ESTIMATED NUMBER OF BUSINESSES ON WEIBO = 100,000 400,000 MOST USED BUSINESS COMMUNICATION TOOL 00 37.6% 23.0% IT 77% 77% CHINESE WEB USERS BELIEVE BRANDS WITH A SOCIAL MEDIA PRESENCE ARE MORE ATTRACTIVE. Chinese people are members of more social networks on average than Americans 3.4 NETWORKS 2.1 NETWORKS 55% 58% 52% use social said WeChat said Weibo media to influences influences research luxury items luxury brand choice luxury brand choice Number of social media platforms fashion, watches & jewelry brands are present on A 37% present on two platforms ÉÕÉ 30% present on three platforms MOST PROMINENT PLATFORM FOR LUXURY BRANDS Sina Weibo remains the most prominent platform, with 86 percent of studied luxury brands active on it 86% WeChat registered a 51 percent participation increase among studied brands. 51%↑ Compiled & designed by: GO-Globe web design web applications Identity seo Source: http://socialcommerceblog.socialannex- .com/2015/01/13/us-brands-follow-china-social-commerce-example/ http://marketingtochina.com/promote-brand-social-media-china-2/ http://www.socialmediatoday.com/content/social-media-fast-facts-china http://expandedramblings.com/index.php/weibo-user-statistics/3/ http://www.clickz.com/clickz/column/2383850/the-state-of-social-media-in-china https://www.techinasia.com/wechat-500-million-active-users-q4-2014/ https://www.techinasia.com/tencent-13-billion-in-revenues-2014/ http://www.chinainternetwatch.com/8066/chinese-users-dis- played-highest-level-of-engagement-with-brands-on-social-media/ http://red-luxury.com/digital/does-social-media-influence-buying-decisions-in-china-28186 http://www.chinainternetwatch.com/12340/business-social-networking-market-2014/ http://www.accenture.com/us-en/Pages/insight-stats-cgs-so- cial-media-influences-young-chinese-consumers.aspx http://www.facegroup.com/blog/3-reasons-social-media-is-different-in-china.html http://jingdaily.com/wechat-reigns-as-top-social-influencer-for-chinas-luxury-shoppers/ http://www.luxurydaily.com/luxury-brands-active-on-aver- age-of-2-2-chinese-social-platforms-12/ http://www.mindjumpers.com/blog/2014/10/weibo-a-chinese-social-media-platform/