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Why is social media good for companies?

THE TIE THAT BINDS HOW SOCIAL MEDIA STRENGTHENS COMPANIES As the current of social media flows through our personal lives on the internet, companies have not only taken notice - they've become involved. By using social media tools to directly engage with both employees and consumers, companies have fundamentally changed the way that they interact with people in a web 2.0 world. SOCIAL MEDIA FOSTERS INTRA-COMPANY RELATIONSHIPS How does the use of social media change the ways that employees interact with, engage with and understand their company? Percent of the Watson Wyatt survey participants.* Engaging the workforce in real-time Community or Encouraging health Adapting to organization/HR changes Collaborating or team building sharing new ideas and wellness 58%) 60% 60% 59% 42%) Providing a line of sight Promoting risk taking 58% of organizations take advantage of their social media tools by using them to build and strengthen their teams. By encouraging employees to Gone are the days where the corporate message is strictly controlled by only the top. Social media knows no rank and "Today's workers are looking for authentic, timely messages that address how to the business 55%) 45%) business changes affect them personally. Social media engages employees in through community become social media forums and social ambassadors, they networking sites, all business employees real-time." can better achieve -KATHRYN YATES, GLOBAL LEADER OF COMMUNICATION CONSULTING AT company-wide goals. can now share WATSON WYATT. knowledge. *328 organizations in various industries and regions around the world SOCIAL MEDIA FOSTERS CUSTOMER RELATIONSHIPS Businesses can directly interact with customers on an individual basis, making them into loyal fans and brand ambassadors via social media outlets. Tailored Messaging: Consumers Active in Social Media are the Key: People who are Facebook fans or Twitter followers are more likely to buy or recommend a brand they stand behind. Considering the vast quantities of users on both sites, the opportunity is too great to pass up for companies who want to improve their customer relations and bottom line. HOW IT WORKS: Targeting specific groups with messages relevant to them while maintaining a loyal base. facebook Facebook fan pages help build communities for brand enthusiasts around products and companies. By connecting with relevant audiences, exclusive information can be disseminated more effectively and efficiently. Are you more likely to buy after becoming a fan/follower? FACEBOOK TWITTER Take Coca Cola, for example. The more than 20 million people who "like" the giant brand, and belong to its fan page, provide a pool of opportunity for the company. Populated Facebook fan pages help marketers maintain a dialogue with the very people who have an expressed public interest in their products. 51% YES 67% YES twitter Are you more likely to recommend after becoming a fan/follower? FACEBOOK TWITTER Whole Foods tweets from separate specialized accounts dedicated to certain foods and store locations. 60% YES 79% YES Comcast set up a Twitter account in 2008 to help address customers' needs. Since then, they've helped over 150,000 users in need. Client Engagement: HOW IT WORKS: Directly asking customers for their input and opinions on the product or service, and engaging them in a mutually beneficial relationship. Power of Peers: HOW IT WORKS: People who use social media platforms often communicate with one another and build a buzz around their favorite products. Through trust-building, the value of a brand is enhanced considerably. thruadless Threadless.com, a Chicago-based t-shirt company, brings new meaning to the idea of "crowdsourcing" by allowing customers to participate in the development and design of their shirts. What's the draw? The chance to have their HOW COMPANIES EFFECTIVELY IMPLEMENT CONSUMER SOCIAL work seen and worn in public. MEDIA STRATEGIES 1. 2. 3. 4. 5. Establish goals. Learn who your Build a base. Use the proper Be active in them. audience is. channels. UPDATED in UPDATED in W UPDATED W UPDATED O SOCIALCAST SOURCES: Social Media Today | Business Management | Social Media Examiner "Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Times", Watson AT SOCIALCAST SOCIAL CAST SOCIALCAST IALCAT SOCIALCAST SO SOCIALCASTOCIALCAT SOCIALCAST soCIALCASToCIALCAST SOCIALCASTOCIALAST SOCIALCAST SOACAS SoCIALCASTO CAST SOCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST OCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST LALCAST ICAS SOCIALCASTcoCIALCAT SOCIALCAST OCALCAST 5OCIALCAST Wyatt Worldwide (2010) sOCIALCASTsoIACAST SOCIALCAST SOCA CAST SOCIALCAST CA SOCIALCASTSOCIALCAST CALCAST OCALCAST SOCIALCAST OCIALCAST SOCIALCAST IALCAST SOCIALCAST LCAT1OCIAL THE TIE THAT BINDS HOW SOCIAL MEDIA STRENGTHENS COMPANIES As the current of social media flows through our personal lives on the internet, companies have not only taken notice - they've become involved. By using social media tools to directly engage with both employees and consumers, companies have fundamentally changed the way that they interact with people in a web 2.0 world. SOCIAL MEDIA FOSTERS INTRA-COMPANY RELATIONSHIPS How does the use of social media change the ways that employees interact with, engage with and understand their company? Percent of the Watson Wyatt survey participants.* Engaging the workforce in real-time Community or Encouraging health Adapting to organization/HR changes Collaborating or team building sharing new ideas and wellness 58%) 60% 60% 59% 42%) Providing a line of sight Promoting risk taking 58% of organizations take advantage of their social media tools by using them to build and strengthen their teams. By encouraging employees to Gone are the days where the corporate message is strictly controlled by only the top. Social media knows no rank and "Today's workers are looking for authentic, timely messages that address how to the business 55%) 45%) business changes affect them personally. Social media engages employees in through community become social media forums and social ambassadors, they networking sites, all business employees real-time." can better achieve -KATHRYN YATES, GLOBAL LEADER OF COMMUNICATION CONSULTING AT company-wide goals. can now share WATSON WYATT. knowledge. *328 organizations in various industries and regions around the world SOCIAL MEDIA FOSTERS CUSTOMER RELATIONSHIPS Businesses can directly interact with customers on an individual basis, making them into loyal fans and brand ambassadors via social media outlets. Tailored Messaging: Consumers Active in Social Media are the Key: People who are Facebook fans or Twitter followers are more likely to buy or recommend a brand they stand behind. Considering the vast quantities of users on both sites, the opportunity is too great to pass up for companies who want to improve their customer relations and bottom line. HOW IT WORKS: Targeting specific groups with messages relevant to them while maintaining a loyal base. facebook Facebook fan pages help build communities for brand enthusiasts around products and companies. By connecting with relevant audiences, exclusive information can be disseminated more effectively and efficiently. Are you more likely to buy after becoming a fan/follower? FACEBOOK TWITTER Take Coca Cola, for example. The more than 20 million people who "like" the giant brand, and belong to its fan page, provide a pool of opportunity for the company. Populated Facebook fan pages help marketers maintain a dialogue with the very people who have an expressed public interest in their products. 51% YES 67% YES twitter Are you more likely to recommend after becoming a fan/follower? FACEBOOK TWITTER Whole Foods tweets from separate specialized accounts dedicated to certain foods and store locations. 60% YES 79% YES Comcast set up a Twitter account in 2008 to help address customers' needs. Since then, they've helped over 150,000 users in need. Client Engagement: HOW IT WORKS: Directly asking customers for their input and opinions on the product or service, and engaging them in a mutually beneficial relationship. Power of Peers: HOW IT WORKS: People who use social media platforms often communicate with one another and build a buzz around their favorite products. Through trust-building, the value of a brand is enhanced considerably. thruadless Threadless.com, a Chicago-based t-shirt company, brings new meaning to the idea of "crowdsourcing" by allowing customers to participate in the development and design of their shirts. What's the draw? The chance to have their HOW COMPANIES EFFECTIVELY IMPLEMENT CONSUMER SOCIAL work seen and worn in public. MEDIA STRATEGIES 1. 2. 3. 4. 5. Establish goals. Learn who your Build a base. Use the proper Be active in them. audience is. channels. UPDATED in UPDATED in W UPDATED W UPDATED O SOCIALCAST SOURCES: Social Media Today | Business Management | Social Media Examiner "Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Times", Watson AT SOCIALCAST SOCIAL CAST SOCIALCAST IALCAT SOCIALCAST SO SOCIALCASTOCIALCAT SOCIALCAST soCIALCASToCIALCAST SOCIALCASTOCIALAST SOCIALCAST SOACAS SoCIALCASTO CAST SOCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST OCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST LALCAST ICAS SOCIALCASTcoCIALCAT SOCIALCAST OCALCAST 5OCIALCAST Wyatt Worldwide (2010) sOCIALCASTsoIACAST SOCIALCAST SOCA CAST SOCIALCAST CA SOCIALCASTSOCIALCAST CALCAST OCALCAST SOCIALCAST OCIALCAST SOCIALCAST IALCAST SOCIALCAST LCAT1OCIAL THE TIE THAT BINDS HOW SOCIAL MEDIA STRENGTHENS COMPANIES As the current of social media flows through our personal lives on the internet, companies have not only taken notice - they've become involved. By using social media tools to directly engage with both employees and consumers, companies have fundamentally changed the way that they interact with people in a web 2.0 world. SOCIAL MEDIA FOSTERS INTRA-COMPANY RELATIONSHIPS How does the use of social media change the ways that employees interact with, engage with and understand their company? Percent of the Watson Wyatt survey participants.* Engaging the workforce in real-time Community or Encouraging health Adapting to organization/HR changes Collaborating or team building sharing new ideas and wellness 58%) 60% 60% 59% 42%) Providing a line of sight Promoting risk taking 58% of organizations take advantage of their social media tools by using them to build and strengthen their teams. By encouraging employees to Gone are the days where the corporate message is strictly controlled by only the top. Social media knows no rank and "Today's workers are looking for authentic, timely messages that address how to the business 55%) 45%) business changes affect them personally. Social media engages employees in through community become social media forums and social ambassadors, they networking sites, all business employees real-time." can better achieve -KATHRYN YATES, GLOBAL LEADER OF COMMUNICATION CONSULTING AT company-wide goals. can now share WATSON WYATT. knowledge. *328 organizations in various industries and regions around the world SOCIAL MEDIA FOSTERS CUSTOMER RELATIONSHIPS Businesses can directly interact with customers on an individual basis, making them into loyal fans and brand ambassadors via social media outlets. Tailored Messaging: Consumers Active in Social Media are the Key: People who are Facebook fans or Twitter followers are more likely to buy or recommend a brand they stand behind. Considering the vast quantities of users on both sites, the opportunity is too great to pass up for companies who want to improve their customer relations and bottom line. HOW IT WORKS: Targeting specific groups with messages relevant to them while maintaining a loyal base. facebook Facebook fan pages help build communities for brand enthusiasts around products and companies. By connecting with relevant audiences, exclusive information can be disseminated more effectively and efficiently. Are you more likely to buy after becoming a fan/follower? FACEBOOK TWITTER Take Coca Cola, for example. The more than 20 million people who "like" the giant brand, and belong to its fan page, provide a pool of opportunity for the company. Populated Facebook fan pages help marketers maintain a dialogue with the very people who have an expressed public interest in their products. 51% YES 67% YES twitter Are you more likely to recommend after becoming a fan/follower? FACEBOOK TWITTER Whole Foods tweets from separate specialized accounts dedicated to certain foods and store locations. 60% YES 79% YES Comcast set up a Twitter account in 2008 to help address customers' needs. Since then, they've helped over 150,000 users in need. Client Engagement: HOW IT WORKS: Directly asking customers for their input and opinions on the product or service, and engaging them in a mutually beneficial relationship. Power of Peers: HOW IT WORKS: People who use social media platforms often communicate with one another and build a buzz around their favorite products. Through trust-building, the value of a brand is enhanced considerably. thruadless Threadless.com, a Chicago-based t-shirt company, brings new meaning to the idea of "crowdsourcing" by allowing customers to participate in the development and design of their shirts. What's the draw? The chance to have their HOW COMPANIES EFFECTIVELY IMPLEMENT CONSUMER SOCIAL work seen and worn in public. MEDIA STRATEGIES 1. 2. 3. 4. 5. Establish goals. Learn who your Build a base. Use the proper Be active in them. audience is. channels. UPDATED in UPDATED in W UPDATED W UPDATED O SOCIALCAST SOURCES: Social Media Today | Business Management | Social Media Examiner "Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Times", Watson AT SOCIALCAST SOCIAL CAST SOCIALCAST IALCAT SOCIALCAST SO SOCIALCASTOCIALCAT SOCIALCAST soCIALCASToCIALCAST SOCIALCASTOCIALAST SOCIALCAST SOACAS SoCIALCASTO CAST SOCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST OCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST LALCAST ICAS SOCIALCASTcoCIALCAT SOCIALCAST OCALCAST 5OCIALCAST Wyatt Worldwide (2010) sOCIALCASTsoIACAST SOCIALCAST SOCA CAST SOCIALCAST CA SOCIALCASTSOCIALCAST CALCAST OCALCAST SOCIALCAST OCIALCAST SOCIALCAST IALCAST SOCIALCAST LCAT1OCIAL THE TIE THAT BINDS HOW SOCIAL MEDIA STRENGTHENS COMPANIES As the current of social media flows through our personal lives on the internet, companies have not only taken notice - they've become involved. By using social media tools to directly engage with both employees and consumers, companies have fundamentally changed the way that they interact with people in a web 2.0 world. SOCIAL MEDIA FOSTERS INTRA-COMPANY RELATIONSHIPS How does the use of social media change the ways that employees interact with, engage with and understand their company? Percent of the Watson Wyatt survey participants.* Engaging the workforce in real-time Community or Encouraging health Adapting to organization/HR changes Collaborating or team building sharing new ideas and wellness 58%) 60% 60% 59% 42%) Providing a line of sight Promoting risk taking 58% of organizations take advantage of their social media tools by using them to build and strengthen their teams. By encouraging employees to Gone are the days where the corporate message is strictly controlled by only the top. Social media knows no rank and "Today's workers are looking for authentic, timely messages that address how to the business 55%) 45%) business changes affect them personally. Social media engages employees in through community become social media forums and social ambassadors, they networking sites, all business employees real-time." can better achieve -KATHRYN YATES, GLOBAL LEADER OF COMMUNICATION CONSULTING AT company-wide goals. can now share WATSON WYATT. knowledge. *328 organizations in various industries and regions around the world SOCIAL MEDIA FOSTERS CUSTOMER RELATIONSHIPS Businesses can directly interact with customers on an individual basis, making them into loyal fans and brand ambassadors via social media outlets. Tailored Messaging: Consumers Active in Social Media are the Key: People who are Facebook fans or Twitter followers are more likely to buy or recommend a brand they stand behind. Considering the vast quantities of users on both sites, the opportunity is too great to pass up for companies who want to improve their customer relations and bottom line. HOW IT WORKS: Targeting specific groups with messages relevant to them while maintaining a loyal base. facebook Facebook fan pages help build communities for brand enthusiasts around products and companies. By connecting with relevant audiences, exclusive information can be disseminated more effectively and efficiently. Are you more likely to buy after becoming a fan/follower? FACEBOOK TWITTER Take Coca Cola, for example. The more than 20 million people who "like" the giant brand, and belong to its fan page, provide a pool of opportunity for the company. Populated Facebook fan pages help marketers maintain a dialogue with the very people who have an expressed public interest in their products. 51% YES 67% YES twitter Are you more likely to recommend after becoming a fan/follower? FACEBOOK TWITTER Whole Foods tweets from separate specialized accounts dedicated to certain foods and store locations. 60% YES 79% YES Comcast set up a Twitter account in 2008 to help address customers' needs. Since then, they've helped over 150,000 users in need. Client Engagement: HOW IT WORKS: Directly asking customers for their input and opinions on the product or service, and engaging them in a mutually beneficial relationship. Power of Peers: HOW IT WORKS: People who use social media platforms often communicate with one another and build a buzz around their favorite products. Through trust-building, the value of a brand is enhanced considerably. thruadless Threadless.com, a Chicago-based t-shirt company, brings new meaning to the idea of "crowdsourcing" by allowing customers to participate in the development and design of their shirts. What's the draw? The chance to have their HOW COMPANIES EFFECTIVELY IMPLEMENT CONSUMER SOCIAL work seen and worn in public. MEDIA STRATEGIES 1. 2. 3. 4. 5. Establish goals. Learn who your Build a base. Use the proper Be active in them. audience is. channels. UPDATED in UPDATED in W UPDATED W UPDATED O SOCIALCAST SOURCES: Social Media Today | Business Management | Social Media Examiner "Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Times", Watson AT SOCIALCAST SOCIAL CAST SOCIALCAST IALCAT SOCIALCAST SO SOCIALCASTOCIALCAT SOCIALCAST soCIALCASToCIALCAST SOCIALCASTOCIALAST SOCIALCAST SOACAS SoCIALCASTO CAST SOCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST OCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST LALCAST ICAS SOCIALCASTcoCIALCAT SOCIALCAST OCALCAST 5OCIALCAST Wyatt Worldwide (2010) sOCIALCASTsoIACAST SOCIALCAST SOCA CAST SOCIALCAST CA SOCIALCASTSOCIALCAST CALCAST OCALCAST SOCIALCAST OCIALCAST SOCIALCAST IALCAST SOCIALCAST LCAT1OCIAL THE TIE THAT BINDS HOW SOCIAL MEDIA STRENGTHENS COMPANIES As the current of social media flows through our personal lives on the internet, companies have not only taken notice - they've become involved. By using social media tools to directly engage with both employees and consumers, companies have fundamentally changed the way that they interact with people in a web 2.0 world. SOCIAL MEDIA FOSTERS INTRA-COMPANY RELATIONSHIPS How does the use of social media change the ways that employees interact with, engage with and understand their company? Percent of the Watson Wyatt survey participants.* Engaging the workforce in real-time Community or Encouraging health Adapting to organization/HR changes Collaborating or team building sharing new ideas and wellness 58%) 60% 60% 59% 42%) Providing a line of sight Promoting risk taking 58% of organizations take advantage of their social media tools by using them to build and strengthen their teams. By encouraging employees to Gone are the days where the corporate message is strictly controlled by only the top. Social media knows no rank and "Today's workers are looking for authentic, timely messages that address how to the business 55%) 45%) business changes affect them personally. Social media engages employees in through community become social media forums and social ambassadors, they networking sites, all business employees real-time." can better achieve -KATHRYN YATES, GLOBAL LEADER OF COMMUNICATION CONSULTING AT company-wide goals. can now share WATSON WYATT. knowledge. *328 organizations in various industries and regions around the world SOCIAL MEDIA FOSTERS CUSTOMER RELATIONSHIPS Businesses can directly interact with customers on an individual basis, making them into loyal fans and brand ambassadors via social media outlets. Tailored Messaging: Consumers Active in Social Media are the Key: People who are Facebook fans or Twitter followers are more likely to buy or recommend a brand they stand behind. Considering the vast quantities of users on both sites, the opportunity is too great to pass up for companies who want to improve their customer relations and bottom line. HOW IT WORKS: Targeting specific groups with messages relevant to them while maintaining a loyal base. facebook Facebook fan pages help build communities for brand enthusiasts around products and companies. By connecting with relevant audiences, exclusive information can be disseminated more effectively and efficiently. Are you more likely to buy after becoming a fan/follower? FACEBOOK TWITTER Take Coca Cola, for example. The more than 20 million people who "like" the giant brand, and belong to its fan page, provide a pool of opportunity for the company. Populated Facebook fan pages help marketers maintain a dialogue with the very people who have an expressed public interest in their products. 51% YES 67% YES twitter Are you more likely to recommend after becoming a fan/follower? FACEBOOK TWITTER Whole Foods tweets from separate specialized accounts dedicated to certain foods and store locations. 60% YES 79% YES Comcast set up a Twitter account in 2008 to help address customers' needs. Since then, they've helped over 150,000 users in need. Client Engagement: HOW IT WORKS: Directly asking customers for their input and opinions on the product or service, and engaging them in a mutually beneficial relationship. Power of Peers: HOW IT WORKS: People who use social media platforms often communicate with one another and build a buzz around their favorite products. Through trust-building, the value of a brand is enhanced considerably. thruadless Threadless.com, a Chicago-based t-shirt company, brings new meaning to the idea of "crowdsourcing" by allowing customers to participate in the development and design of their shirts. What's the draw? The chance to have their HOW COMPANIES EFFECTIVELY IMPLEMENT CONSUMER SOCIAL work seen and worn in public. MEDIA STRATEGIES 1. 2. 3. 4. 5. Establish goals. Learn who your Build a base. Use the proper Be active in them. audience is. channels. UPDATED in UPDATED in W UPDATED W UPDATED O SOCIALCAST SOURCES: Social Media Today | Business Management | Social Media Examiner "Capitalizing on Effective Communication: How Courage, Innovation and Discipline Drive Business Results in Challenging Times", Watson AT SOCIALCAST SOCIAL CAST SOCIALCAST IALCAT SOCIALCAST SO SOCIALCASTOCIALCAT SOCIALCAST soCIALCASToCIALCAST SOCIALCASTOCIALAST SOCIALCAST SOACAS SoCIALCASTO CAST SOCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST OCIALCAST SOCIALCAST SOCIALCAST SOCIALCAST LALCAST ICAS SOCIALCASTcoCIALCAT SOCIALCAST OCALCAST 5OCIALCAST Wyatt Worldwide (2010) sOCIALCASTsoIACAST SOCIALCAST SOCA CAST SOCIALCAST CA SOCIALCASTSOCIALCAST CALCAST OCALCAST SOCIALCAST OCIALCAST SOCIALCAST IALCAST SOCIALCAST LCAT1OCIAL

Why is social media good for companies?

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Most people wake up in the morning and check their phones or computers instantly to see what people are up to on Facebook or Twitter. Companies have not been ignoring this tread and are searching for ...

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