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Why Social Media Engagement Is A Real Metric
Independent studies I’ve undertaken have confirmed this. In my opinion, if your engagement rates are better than half a percent you’re WAY above average, and around five times as engaged as even t... he biggest players in the social space.So is it all a waste of time?Not at all. Those breadcrumbs add up. If even a small percentage of your audience interacts with each and every one of your posts, over time your impact will reach a very sizeable chunk of your network. The key part is you have to keep pushing, putting one tweet in front of another.This infographic from Social Bakers takes a closer look at why engagement is a real metric in social media.
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