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Why So Many Businesses Use SMS Marketing

HOW SMS MESSAGING CAN IMPROVE COMPANY COMMUNICATIONS Why Use SMS? Whether you have vital company information to share, or need a quick way of keeping track of employee activities, SMS messages offer instant reach for critical and day to day corporate updates. 1. Very High Open Rate Text Messaging 98% open rate () Email 22% open rate () 2. Spread Information Quickly 90% of all text messages are read within three minutes (2) These two factors make SMS the fastest way to reach employees and also ensure they read your messages. Reasons Email Isn't Enough: Employees aren't always sat at their desk. They could be: At a meeting Remote working Travelling ------------ ---. At a conference On holiday Away from a computer Working "on the road" ------------- ---- On the shop floor On a break / lunch At home (outside of company hours) SMS ensures you can reach them all at the same time much faster than relying on computers alone. Uses of SMS for Corporate Communications Automated Systems: Allow employees to check in for time- cards via SMS or register for parking Brand Management: If your brand is mentioned in a negative way in the media you can quickly alert the marketing team to take action, and warn internal employees not to spaces (3) comment. Workflow Tracking: Let employees confirm tasks have been completed; for example, allowing drivers to say when items are delivered or collected. Workflow Automation: Use your CMS system to notify people when tasks they are involved in need actioning or are completed. () IT Support: Notify your IT team when important issues happen and gather the collective brain of your IT team when swift action is required. Disaster Recovery Plans: Notify all of your staff immediately if there are issues with the office out of hours so they know how to react. Mission Critical Messaging: Company Outings: SMS messaging can be useful for employee days out if you need to keep everyone aware of where and when they need to meet for key events. Make the entire team aware of vital messages quickly, and have them reply so you know everyone has read the alert. Gagle GOOD BOSS? Calendar Updates: Send calendar updates and information to employees, and encourage them to use Google Calendar which can be quickly checked via SMS. SMS Polls: Get instant feedback on ideas with short polls that can be quickly answered and followed up. Sales Updates: Send end of day sales reports to sales executives so they can see them wherever they are - very handy for sales teams who travel a lot. Collaborative Group Discussions: Start a debate via SMS and with Android phones and iPhones you can see a history of the conversation it provokes. Quicker than waiting for individual emails, with a clear flow. Individual Communication: Reach employees who don't use a computer constantly throughout the day e.g. teachers. BIO: TEXT marketer Text Marketer are a provider of business SMS services who aim to give their customers the best SMS tools at the lowest possible price. We Deliver. You Save. http://www.textmarketer.co.uk Sources: 1- Frost & Sullivan 2010, Epsilon 2009 2 - http://mashable.com/2010/08/19/mobile-advertising-trends/ 3- http://blog.msgme.com/2009/04/16/sms-to-garage-door-opener/ 4 - http://www.ozeki.hu/index.php?owpn=550 5 - http://www.quora.com/Are-companies-using-SMS-text-messaging-for-employee-communications

Why So Many Businesses Use SMS Marketing

shared by koozai_mike on Mar 30
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Beautiful graphics, poignant information. Why wouldn't this work for your business? Just look at the figures. Then call Textmarketer!

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Text Marketer

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Business
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