Entertainment: it’s all about delivering something that your audience finds appealing and that keeps them, well, entertained! While most businesses will adhere to this thinking when it comes to thei...
r product, they may not adopt the same ethos when it comes to their marketing – but they’re wrong. Marketing too should engage the target audience and be tailored to their needs, which is why SMS is a perfect channel for this industry.
Throughout the UK, 4.39 million people have opted in to receive communications from entertainment companies and by 2015, this is set to grow by almost 1m. Plus, many of these opt-in users would welcome frequent messages and you can reach them instantly using text messaging – it’s a ready-made audience! If you’re still not convinced, take a look at the latest infographic from Textlocal...
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