On the face of it, SMS marketing and the finance & insurance industry don’t seem like a natural match – but really, they are. Aside from the fact that over 5.5 million Britons have opted in to rec...
eive mobile messages from companies within this sector, the idea that financial and insurance bodies can reach their target audience within minutes (even seconds, in some cases) opens up a whole world of possibility.
Let’s face it – most of us are under some financial strain at the moment. Wouldn’t you appreciate any relevant financial intuitions checking in to see how you are, or to offer you their latest money-saving deals? It shows respect and appreciation for you, the consumer and helps you out in your time of need. Many of those who have opted in to such communications would be happy to receive a message more than once a month, too, as this latest infographic from Textlocal explains.
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