Why Should Your Brand be on Snapchat

WHY SHOULD YOUR BRAND BE ON SNAPCHAT? 县 55 *† † † t † † † 2015 2015 55% growth Only 1% is a year of Snapchat in Social and Messaging Apps of marketers are on Snapchat! Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called Snaps. The sender determines how many seconds (1-10) the recipient can view the Snap before the file disappears from the recipient's device. Although users use Snapchat for private purposes it doesn't mean it can't be used for a business... WHY IS 2015 YEAR OF SNAPCHAT? 100 million 1 billion 400 million ACTIVE MONTHLY USERS STORIES VIEWED PER DAY SNAPS SENT PER DAY 55% 32% Highest Snapchat usage is in North America (55%) Europe has 32 % users 50% 71% 50% of Norway smartphone users use Snapchat 71% of Snappers are under 25 years old (USA) 25% UK students use Snapchat 77% of college kids use Snapchat daily (USA) 25% 77% TOP 5 CAMPAIGNS ON SNAPCHAT grubHub NARS Audi WWF BA Announcement via Snapchat for Kevin Durant's MVP Audi & The Onion - Superbowl live Uses Snapchat to release preview of new collection #LastSelfie Uses Snapchat to find a summer intern LET'S CONNECT Don't forget to scan our code and read our Stories greyentourage.com • facebook.com/GreyEntourage twitter.com/greyentourage • instagram.com/inspiredbydigital linkedin.com/company/entourage-ltd- • behance.net/greyentourage GREYENTOURAGE inspired by digital SOURCES 5 brand examples doing it right: http://www.convinceandconvert.com/social-media-case-studies/5-creative-ways-brands-are-using-snapchat/ Stats: https://socialsteve.wordpress.com/2015/05/04/fantastic-opportunity-for-marketers-and-snapchat/ 2015 year of Snapchat: http://blackfin360.com/tag/2015-the-year-of-snapchat/