Why Should My Website Be Mobile Optimized?

WHY SHOULD MY WEBSITE BE MOBILE OPTIMIZED? 47% 36% 47% OF SMARTPHONE OWNERS RELY ON SMARTPHONES 36% USE THEIR PHONES TO READ PRODUCT TO FIND OUT MORE INFORMATION ABOUT A PRODUCT REVIEWS ON RETAIL WEBSITES SOURCE: MOOSYLVANIA, 2013 SOURCE: MOOSYLVANIA, 2013 shop ЛП App App App App App 80% App App App App App App App App App App 64% OF AFFLUENT APP USERS SAY THEY 80% OF SMARTPHONE OWNERS WANT MORE MOBILE-OPTIMIZED PRODUCT VIEW BRANDS WITH MOBILE APPS MORE FAVORABLY INFORMATION WHILE THEY'RE SHOPPING SOURCE: LUXURY INSTITUTE, 2012 IN STORES. SOURCE: MOOSYLVANIA, 2013 48% 48% OF USERS WOULD LIKE TO USE A 57% OF CONSUMERS WILL NOT SMARTPHONE TO SHOP WHILE IN-STORE RECOMMEND A BUSINESS WITH A OR ON THE GO. POORLY DESIGNED MOBILE SITE. SOURCE: CISCO, 2013 SIMILARLY, 40 PERCENT OF CONSUMERS WILL GO TO A COMPETITOR'S SITE AFTER A BAD MOBILE EXPERIENCE SOURCE: COMPUWARE, 2012