Why Should Enterprise Consider Micro-Blogging
why should ontorprises considor mioroblogging? Merobloggna smple way to share ideas and experiences - simple 101 parteipation messaqus virtual water cooler including Iinks to web or videos photos many-tomany conversations within groups paqus. follow, updatos in others' stroams rorpost mtorosting updatos • converse with oThers in public st through privato' diruct mossaqing empowers amployens to help cach other A DEMOCRATIC PROCESS thAt BOosts EMPLOYEE MORALE reams or porsonalises the aura of Senior leaders Driving engaqument and the foeling that ever Yone's opinion matters non hierarchual information flow Evor yone's the volume voice is same TANGIBLE BEnEFts Increased producTivity nonmduplication of offorts - Decreased BYpass information bottlenecks - have conversations without meetimgs - Quality inner-office email chatter Knowledge Manaqumunt creation of qunerated knowledgu base - Content wikis linked to and indexed by morobloga - Information and bost practicos shared vasily and in real' time - Quekly identfy trends traming - up to date streaming, real time a user- 'manuals' - Idontify and track koy imfluencers – dufault mentorng more Organic learning networks miCROBLOG9Ina FLATtens thE ORGAnISAtIon areator transparoncy of manaqoment decision- makmg Better intogration of teams that are visiblity of operational problems and opportunitius Buttor undorstandmg of what propets off-site on in the organization across Teams & is going miCROBLOGGIng ¢ CORPORATE CULTURE Lanquage Camaraderie e Team burlding -shorthand format forcus pople Cultural to qut straight to the' pomt immersion Corporate on reduced in agon unofficial muntoring channel favour of quick. honest ideas - Documentation written employoes' own in lanquaqe EnteRPRISE network ANALYSIS VIA MICROBLOGGING number of mteractions • guality of interactions quality of in Patterns of tRust DEPENDANCY Individuals who arei thought LEADERSHIP КЕЧ ЕХРЕRTS CRITICAL PAThs thouaht LEADERS - Fostors interactions im-company across quographic e'functional borders PotentIAL BottLenecks BRIDAES BETWEEN Functions Approciation of fragmonts and ide as from across Thousands of UNTAPPED PERIPHERAL RESOURCES voices - colebrates daly triumphs of functions that tol in anonymily ADOPtion CHALLENGE FOR ORGANISATIONS right! HI! super! when employous mieroblogqng they stall workmap are hi. best way! Boom! YEAH! the ELEPHANT In the ROOM What? are wow! hello! cool! Ooh! ever hmm? wrong! where? what? COOL! mmm.. wow testina (Wait & watch) Fun "how does this work?" PROGRESSIO "My first ontry Cool- CAMARADERIE OF SOCIALISING miCROBLOGGing "Caught Imeeption last might" RELATIonshle Bullping PRODUctivity WORKING "Anyone ever worked on entorprice microblogging atratogp" PRODUctivity ImeLEMEntina CORPORATE MICROBLOG9IN9 InvoLUE the RIGht PEOPLE Run A PILot top Manaqumont Corporate 'Communications -hR - It - Logal Yammer present.ly sharetronixe communote CCleartext Socialtext (Free Versions Available) RE monitor RESUts PROVIDE TRAINina IntEGRATE Into WORKFLOW (technical • vocal code of conduct) brandplarine im.com
Why Should Enterprise Consider Micro-Blogging
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