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Why Restaurants Are Moving Towards Social Media And Mobile Applications

WHY RESTAURANTS ARE MOVING TO SOCIAL MEDIA AND MOBILE APPS The popularity of social media, smartphones and mobile apps have made a major impact on nearly every industry in the last couple of years, and the restaurant industry is no exception. Looking at the growth of these elements, it's easy to see why. This infographic will give you an idea of why your restaurant should be taking advantage of mobile browsing, social media and smartphone apps. 72% more smartphones sold in 2010 compared to 2009 87% of smartphone owners use their phone to access the web 75% of all online consumers use 68% browse the web on their smartphones every day social media sites regularly Social media has become sucha widely used medium, that one negative review can cost a business around 30 potential customers. Smartphones have changed many elements of people's lives - for example, many young people con't wear watches, as they have a dlock on their phone. • 51% of smartphone users say they would be far more likely to purchase from a retailer or restaurant withamobile specific website. .... In addition, these phones are changing the way people buy things, with mCommerce an ever growing and lucrative market. • However, only 4.8% of retailers currently have a mobile specific site. Sowhat does this mean for restaurants today? 80% of people will look upa restaurant online prior visiting it for the first time. This can include People are far more solective when it comes to on social media platforms. People are more incined to share their dining experionce Social media now playsa 88% bigger role in marketing of people who look upa restaurant online will take action the same day as their search, and will use online reviews when making their decision about where to eat. Decisions are more influenced by information found online How Could You Use An App? OPEN Allow visitors to read reviews from previous customers, as well as leave reviews themselves. Allow austomers to view opening and dosing times, as well as any in-store event information. MYAPS Allow customers to view the menu, the dally specials, and even make orders online to collect instore. Provide customers with a restaurant locator, as well as directions from local landmarks. SOLOMO -a mobile application allows you to take advantage of the SoLOMo principle, allowing users to engage in a social (So), local (Lo) and mobile (Mo) way. Hugely popular platforms such as FourSquare, Gowalla, SCVNGR and many others were built on this principle. Restaurant App Case Study Nearly 750,000downtods + %D Appallows customers to order their food online Sources QR codes can be an excellent way to connect with customers, as well as providing them with added value on each visit. Here are some ideas for using QR codes in your restaurant tagmicrosoft.com mobilecommercedaily.com blog.buysellads.com mashable.com pewinternet.org 708media.com 1. Installation of your branded app 2 Send viewers directly to your website gopopcom.ca socialnomics.net physorg.com adam-mcfarlandnet 3. Provide details of special offers, deals and promotions gartner.com socialcommercetoday.com schottblogs.nytimes.com 4. Give easy access to take-out and contact information 5. Allow customers to view details about the brand 14million ermebl desce n are 20n moble users in the US (62 percent of the total mobile audience) scanned a GR code appengines hp//wwwtatpeng.com cc WHY RESTAURANTS ARE MOVING TO SOCIAL MEDIA AND MOBILE APPS The popularity of social media, smartphones and mobile apps have made a major impact on nearly every industry in the last couple of years, and the restaurant industry is no exception. Looking at the growth of these elements, it's easy to see why. This infographic will give you an idea of why your restaurant should be taking advantage of mobile browsing, social media and smartphone apps. 72% more smartphones sold in 2010 compared to 2009 87% of smartphone owners use their phone to access the web 75% of all online consumers use 68% browse the web on their smartphones every day social media sites regularly Social media has become sucha widely used medium, that one negative review can cost a business around 30 potential customers. Smartphones have changed many elements of people's lives - for example, many young people con't wear watches, as they have a dlock on their phone. • 51% of smartphone users say they would be far more likely to purchase from a retailer or restaurant withamobile specific website. .... In addition, these phones are changing the way people buy things, with mCommerce an ever growing and lucrative market. • However, only 4.8% of retailers currently have a mobile specific site. Sowhat does this mean for restaurants today? 80% of people will look upa restaurant online prior visiting it for the first time. This can include People are far more solective when it comes to on social media platforms. People are more incined to share their dining experionce Social media now playsa 88% bigger role in marketing of people who look upa restaurant online will take action the same day as their search, and will use online reviews when making their decision about where to eat. Decisions are more influenced by information found online How Could You Use An App? OPEN Allow visitors to read reviews from previous customers, as well as leave reviews themselves. Allow austomers to view opening and dosing times, as well as any in-store event information. MYAPS Allow customers to view the menu, the dally specials, and even make orders online to collect instore. Provide customers with a restaurant locator, as well as directions from local landmarks. SOLOMO -a mobile application allows you to take advantage of the SoLOMo principle, allowing users to engage in a social (So), local (Lo) and mobile (Mo) way. Hugely popular platforms such as FourSquare, Gowalla, SCVNGR and many others were built on this principle. Restaurant App Case Study Nearly 750,000downtods + %D Appallows customers to order their food online Sources QR codes can be an excellent way to connect with customers, as well as providing them with added value on each visit. Here are some ideas for using QR codes in your restaurant tagmicrosoft.com mobilecommercedaily.com blog.buysellads.com mashable.com pewinternet.org 708media.com 1. Installation of your branded app 2 Send viewers directly to your website gopopcom.ca socialnomics.net physorg.com adam-mcfarlandnet 3. Provide details of special offers, deals and promotions gartner.com socialcommercetoday.com schottblogs.nytimes.com 4. Give easy access to take-out and contact information 5. Allow customers to view details about the brand 14million ermebl desce n are 20n moble users in the US (62 percent of the total mobile audience) scanned a GR code appengines hp//wwwtatpeng.com cc WHY RESTAURANTS ARE MOVING TO SOCIAL MEDIA AND MOBILE APPS The popularity of social media, smartphones and mobile apps have made a major impact on nearly every industry in the last couple of years, and the restaurant industry is no exception. Looking at the growth of these elements, it's easy to see why. This infographic will give you an idea of why your restaurant should be taking advantage of mobile browsing, social media and smartphone apps. 72% more smartphones sold in 2010 compared to 2009 87% of smartphone owners use their phone to access the web 75% of all online consumers use 68% browse the web on their smartphones every day social media sites regularly Social media has become sucha widely used medium, that one negative review can cost a business around 30 potential customers. Smartphones have changed many elements of people's lives - for example, many young people con't wear watches, as they have a dlock on their phone. • 51% of smartphone users say they would be far more likely to purchase from a retailer or restaurant withamobile specific website. .... In addition, these phones are changing the way people buy things, with mCommerce an ever growing and lucrative market. • However, only 4.8% of retailers currently have a mobile specific site. Sowhat does this mean for restaurants today? 80% of people will look upa restaurant online prior visiting it for the first time. This can include People are far more solective when it comes to on social media platforms. People are more incined to share their dining experionce Social media now playsa 88% bigger role in marketing of people who look upa restaurant online will take action the same day as their search, and will use online reviews when making their decision about where to eat. Decisions are more influenced by information found online How Could You Use An App? OPEN Allow visitors to read reviews from previous customers, as well as leave reviews themselves. Allow austomers to view opening and dosing times, as well as any in-store event information. MYAPS Allow customers to view the menu, the dally specials, and even make orders online to collect instore. Provide customers with a restaurant locator, as well as directions from local landmarks. SOLOMO -a mobile application allows you to take advantage of the SoLOMo principle, allowing users to engage in a social (So), local (Lo) and mobile (Mo) way. Hugely popular platforms such as FourSquare, Gowalla, SCVNGR and many others were built on this principle. Restaurant App Case Study Nearly 750,000downtods + %D Appallows customers to order their food online Sources QR codes can be an excellent way to connect with customers, as well as providing them with added value on each visit. Here are some ideas for using QR codes in your restaurant tagmicrosoft.com mobilecommercedaily.com blog.buysellads.com mashable.com pewinternet.org 708media.com 1. Installation of your branded app 2 Send viewers directly to your website gopopcom.ca socialnomics.net physorg.com adam-mcfarlandnet 3. Provide details of special offers, deals and promotions gartner.com socialcommercetoday.com schottblogs.nytimes.com 4. Give easy access to take-out and contact information 5. Allow customers to view details about the brand 14million ermebl desce n are 20n moble users in the US (62 percent of the total mobile audience) scanned a GR code appengines hp//wwwtatpeng.com cc WHY RESTAURANTS ARE MOVING TO SOCIAL MEDIA AND MOBILE APPS The popularity of social media, smartphones and mobile apps have made a major impact on nearly every industry in the last couple of years, and the restaurant industry is no exception. Looking at the growth of these elements, it's easy to see why. This infographic will give you an idea of why your restaurant should be taking advantage of mobile browsing, social media and smartphone apps. 72% more smartphones sold in 2010 compared to 2009 87% of smartphone owners use their phone to access the web 75% of all online consumers use 68% browse the web on their smartphones every day social media sites regularly Social media has become sucha widely used medium, that one negative review can cost a business around 30 potential customers. Smartphones have changed many elements of people's lives - for example, many young people con't wear watches, as they have a dlock on their phone. • 51% of smartphone users say they would be far more likely to purchase from a retailer or restaurant withamobile specific website. .... In addition, these phones are changing the way people buy things, with mCommerce an ever growing and lucrative market. • However, only 4.8% of retailers currently have a mobile specific site. Sowhat does this mean for restaurants today? 80% of people will look upa restaurant online prior visiting it for the first time. This can include People are far more solective when it comes to on social media platforms. People are more incined to share their dining experionce Social media now playsa 88% bigger role in marketing of people who look upa restaurant online will take action the same day as their search, and will use online reviews when making their decision about where to eat. Decisions are more influenced by information found online How Could You Use An App? OPEN Allow visitors to read reviews from previous customers, as well as leave reviews themselves. Allow austomers to view opening and dosing times, as well as any in-store event information. MYAPS Allow customers to view the menu, the dally specials, and even make orders online to collect instore. Provide customers with a restaurant locator, as well as directions from local landmarks. SOLOMO -a mobile application allows you to take advantage of the SoLOMo principle, allowing users to engage in a social (So), local (Lo) and mobile (Mo) way. Hugely popular platforms such as FourSquare, Gowalla, SCVNGR and many others were built on this principle. Restaurant App Case Study Nearly 750,000downtods + %D Appallows customers to order their food online Sources QR codes can be an excellent way to connect with customers, as well as providing them with added value on each visit. Here are some ideas for using QR codes in your restaurant tagmicrosoft.com mobilecommercedaily.com blog.buysellads.com mashable.com pewinternet.org 708media.com 1. Installation of your branded app 2 Send viewers directly to your website gopopcom.ca socialnomics.net physorg.com adam-mcfarlandnet 3. Provide details of special offers, deals and promotions gartner.com socialcommercetoday.com schottblogs.nytimes.com 4. Give easy access to take-out and contact information 5. Allow customers to view details about the brand 14million ermebl desce n are 20n moble users in the US (62 percent of the total mobile audience) scanned a GR code appengines hp//wwwtatpeng.com cc WHY RESTAURANTS ARE MOVING TO SOCIAL MEDIA AND MOBILE APPS The popularity of social media, smartphones and mobile apps have made a major impact on nearly every industry in the last couple of years, and the restaurant industry is no exception. Looking at the growth of these elements, it's easy to see why. This infographic will give you an idea of why your restaurant should be taking advantage of mobile browsing, social media and smartphone apps. 72% more smartphones sold in 2010 compared to 2009 87% of smartphone owners use their phone to access the web 75% of all online consumers use 68% browse the web on their smartphones every day social media sites regularly Social media has become sucha widely used medium, that one negative review can cost a business around 30 potential customers. Smartphones have changed many elements of people's lives - for example, many young people con't wear watches, as they have a dlock on their phone. • 51% of smartphone users say they would be far more likely to purchase from a retailer or restaurant withamobile specific website. .... In addition, these phones are changing the way people buy things, with mCommerce an ever growing and lucrative market. • However, only 4.8% of retailers currently have a mobile specific site. Sowhat does this mean for restaurants today? 80% of people will look upa restaurant online prior visiting it for the first time. This can include People are far more solective when it comes to on social media platforms. People are more incined to share their dining experionce Social media now playsa 88% bigger role in marketing of people who look upa restaurant online will take action the same day as their search, and will use online reviews when making their decision about where to eat. Decisions are more influenced by information found online How Could You Use An App? OPEN Allow visitors to read reviews from previous customers, as well as leave reviews themselves. Allow austomers to view opening and dosing times, as well as any in-store event information. MYAPS Allow customers to view the menu, the dally specials, and even make orders online to collect instore. Provide customers with a restaurant locator, as well as directions from local landmarks. SOLOMO -a mobile application allows you to take advantage of the SoLOMo principle, allowing users to engage in a social (So), local (Lo) and mobile (Mo) way. Hugely popular platforms such as FourSquare, Gowalla, SCVNGR and many others were built on this principle. Restaurant App Case Study Nearly 750,000downtods + %D Appallows customers to order their food online Sources QR codes can be an excellent way to connect with customers, as well as providing them with added value on each visit. Here are some ideas for using QR codes in your restaurant tagmicrosoft.com mobilecommercedaily.com blog.buysellads.com mashable.com pewinternet.org 708media.com 1. Installation of your branded app 2 Send viewers directly to your website gopopcom.ca socialnomics.net physorg.com adam-mcfarlandnet 3. Provide details of special offers, deals and promotions gartner.com socialcommercetoday.com schottblogs.nytimes.com 4. Give easy access to take-out and contact information 5. Allow customers to view details about the brand 14million ermebl desce n are 20n moble users in the US (62 percent of the total mobile audience) scanned a GR code appengines hp//wwwtatpeng.com cc WHY RESTAURANTS ARE MOVING TO SOCIAL MEDIA AND MOBILE APPS The popularity of social media, smartphones and mobile apps have made a major impact on nearly every industry in the last couple of years, and the restaurant industry is no exception. Looking at the growth of these elements, it's easy to see why. This infographic will give you an idea of why your restaurant should be taking advantage of mobile browsing, social media and smartphone apps. 72% more smartphones sold in 2010 compared to 2009 87% of smartphone owners use their phone to access the web 75% of all online consumers use 68% browse the web on their smartphones every day social media sites regularly Social media has become sucha widely used medium, that one negative review can cost a business around 30 potential customers. Smartphones have changed many elements of people's lives - for example, many young people con't wear watches, as they have a dlock on their phone. • 51% of smartphone users say they would be far more likely to purchase from a retailer or restaurant withamobile specific website. .... In addition, these phones are changing the way people buy things, with mCommerce an ever growing and lucrative market. • However, only 4.8% of retailers currently have a mobile specific site. Sowhat does this mean for restaurants today? 80% of people will look upa restaurant online prior visiting it for the first time. This can include People are far more solective when it comes to on social media platforms. People are more incined to share their dining experionce Social media now playsa 88% bigger role in marketing of people who look upa restaurant online will take action the same day as their search, and will use online reviews when making their decision about where to eat. Decisions are more influenced by information found online How Could You Use An App? OPEN Allow visitors to read reviews from previous customers, as well as leave reviews themselves. Allow austomers to view opening and dosing times, as well as any in-store event information. MYAPS Allow customers to view the menu, the dally specials, and even make orders online to collect instore. Provide customers with a restaurant locator, as well as directions from local landmarks. SOLOMO -a mobile application allows you to take advantage of the SoLOMo principle, allowing users to engage in a social (So), local (Lo) and mobile (Mo) way. Hugely popular platforms such as FourSquare, Gowalla, SCVNGR and many others were built on this principle. Restaurant App Case Study Nearly 750,000downtods + %D Appallows customers to order their food online Sources QR codes can be an excellent way to connect with customers, as well as providing them with added value on each visit. Here are some ideas for using QR codes in your restaurant tagmicrosoft.com mobilecommercedaily.com blog.buysellads.com mashable.com pewinternet.org 708media.com 1. Installation of your branded app 2 Send viewers directly to your website gopopcom.ca socialnomics.net physorg.com adam-mcfarlandnet 3. Provide details of special offers, deals and promotions gartner.com socialcommercetoday.com schottblogs.nytimes.com 4. Give easy access to take-out and contact information 5. Allow customers to view details about the brand 14million ermebl desce n are 20n moble users in the US (62 percent of the total mobile audience) scanned a GR code appengines hp//wwwtatpeng.com cc

Why Restaurants Are Moving Towards Social Media And Mobile Applications

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An infographic looking at why more and more restaurants are moving towards social media and mobile applications.

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