Why Promotional Products Work

WORK PRODUCTS WHY PROMOTIONAL From baseball caps to branded tech, statistics reveal that promotional products are shown to have long-lasting effects on their recipients. TOP INDUSTRIES PURCHASING PROMOTIONAL PRODUCTS Financial Healthcare Education Not-for-Profit According to a study conducted by Promotional Products Association International (PPAI) of 1,005 consumers who had received a promotional product in the past 24 months: 94% 91% 83% enjoyed receiving a promotional product along with their advertising message could still recall a promotional product received after two years had at least one promotional product in their kitchen 83% 75% 74% could recall the brand or recalled the company or brand and the product, service, or message advertised company advertised remembered the product or service 74% 55% 69% had at least one promotional product in their work area had at least one promotional product in their bedroom closet or storage space kept their product 48% 38% 21% would enjoy receiving promotional products more often feel these promotional products help remind them of the advertiser made a purchase after receiving a promotional product Statistics clearly demonstrate that promotional products have a strong impact on potential customers. 1/2 of promotional product Over Near B0% reported using the recipients had a favorable impression of the advertiser promotional product more than once 3 out of Participants contacted the promotional product More than recipients took action after receiving a promotional product advertisers 3X more often than after viewing other media Despite a limited reach, promotional products show a significant ability to promote brand recall and a positive reaction from consumers. FAVORITE PROMOTIONAL PRODUCTS Clocks and Watches Digital Picture Frames MP3 Players a Food Baskets Luggage 00.00 00.00 Promotional products directly affect a customer's ability to recall a company or brand, have a favorable impression of the advertiser, and make a resultant purchase. Brought To You By CUSTOM © LOGOS www.customlogos.com Resources: http://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-products/ http://www.promotionalproductswork.org/media/1091/effectivemediumpowertool.pdf http://www.ppai.org/press/ppai-study-confirms-effectiveness-of-promotional-products