Why Print is an Effective Advertising Medium

Why Print We are living in a digital world. Which is why people yearn for printed communications. Here are the top findings that prove it! is an effective advertising medium 67% of people's online searches are driven by printed marketing* "Ipsos US Direct mail boasts a Email's average response rate is 4.4% 12% response rate* *Response Rate 2012 Report, The Direct Marketing Association Unlike commercial email, almost 2/3 of standard mail is read or looked at. fUSA Today, February 7, 2013, Bell tolls for the US mail as we know it. Compared to digital, millenials see print on paper as: easier to keep 88% 78% more official confidential 82% 74% more trusted safer/more secure MMIIMI *TRU, Millenial Paper Usage and Attitudes, March 2012 63% of people trust paper based advertising over internet and television advertising" of Australians read paper 70% catalogues as opposed to 11% reading online catalogues of consumers prefer mail 73% for receíving product announcements or offers compared to 18% from email" "Data from twosides.org.au EXPECT MORE www.inprint.net.au INPRINT TROM YOUR PRINTER