"This printing infographic details why print is an effective medium regarding advertising. It outlines why consumers trust and choose print advertising over digital adveristing. It explains that direc...
t mail has a response rate of 4.4% compared to 0.12% of email marketing. It also explains that 73% of consumers prefer receiving direct mail for product offers or announcements compared to 18% from email.
This infographic was created by Brisbane printing company Inprint PTY LTD in response to clients wanting to know why print is as effective advertising medium.
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