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Why the Online Customer Experience in the UK Matters
Christmas has always been a critical time of year for retailers, but the shift to online retail – with 57% of UK consumers buying online this year – means retail websites must have a laser focus o... n satisfying their customers. Satisfied customers are more likely to be committed to the brand overall, recommend the retailer, buy from the retailer again, and more. Data from Internet Retailer, Verdict Research, and the 2012 ForeSee Retail Satisfaction Index (UK Christmas Edition), available for download at http://bit.ly/XQ4p4O
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