Why must you select the right colors?
COLORS AND PSYCHOLOGY FIND THE RIGHT COLORS FOR YOUR BRAND 94% COLOR 94% of consumers consider visual factors and color increases brand combination to influence buying decision. recognition by 80% 06% 6% of consumers consider smell, taste and feel of the product to be the deciding factor. EVERY 90 90% SECONDS an average person subconsciously judge a poduct, person, enviornment or anything in his/her surrounding. "ром of the judgements are influenced by the color of the subject. COLORFUL FACTS USING COLORS IMPROVES ADS IN COLOR ARE READ UPTO COMPREHENSION 42% 73% LEARNING 65% more than ads in black and white print. READING 40% It is important that you portray the right image of your brand using the right color to support your brand personality EMOTION INDUSTRY USED TO • Excitement • Energy • Passion • Courage • Entertainment • Food • Sport • Stimulate Appetite • Create Urgency • Draw Attention RED EMOTION INDUSTRY USED TO • Happiness • Enthusiasm • Fascination • Strength • Food • Childrens Products • Entertainment • Stimulate Mental Activity • Communicate Fun • Create A Call To Attention ORANGE EMOTION INDUSTRY USED TO • Intellect • Cheerfulness • Energy Spontaneity • Stimulate Creative Thought • Communicate Optimisim • Signify Fun YELLOW • Leisure • Childrens Products EMOTION INDUSTRY USED TO • Trustworthy • Dependable • Secure • Responsible • Finance • Technology • Health Care • Suggest Precision • Communicate Consciousness • Inspire Trust BLUE EMOTION INDUSTRY USED TO • Power • Glamour • Sophistication • Exclusivity • Designer Brands • Luxury Cars • Technology • Show A Brand's Authority • Communicate Sophistication • Show Aggression BLACK
Why must you select the right colors?
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