Why Make an Infographic

A Few Reasons Why ALL DATA SHOULD BE VISUALIZED ARE YOU HAVING TROUBLE KEEPING THE ATTENTION OF YOUR AUDIENCE? INFOGRAPHICS MAY BE THE ANSWER TO ALL OF YOUR DATA SHARING DISCOMFORTS. HERE'S WHY VISUALIZING YOUR DATA IS A NO-BRAINER, CONTENT INVESTMENT FOR BRANDS. INFOGRAPHICS Are SHARED SH. SHARED SHARED 4x MORE THAN TRADITIONAL POSTS. "OOH SHINY!" VISUALS ADD APPEAL TO YOUR DATA. IMAGES RECIEVE: 18% MORE CLICKS 89% MORE FAVORITES 150% MORE RETWEETS THAN LINK OR TEXT-BASED POSTS. YOUR BRAIN COMPREHENDS IMAGES 67% faster A CUTE BROWN DOG, WITH A SPOT ON HIS RIGHT EYE, SITS IN A BUBBLE BATH WITH A YELLOW RUBBER DUCKY BALANCED ON HIS HEAD. THAN WORDS EVERYONE IS BUSY! STICK OUT IN THE CROWD. PRESENTED VISUALLY* DATA SORTED ARRANGED "DON'T GIVE THEM 4. GIVE THEM 2+2." PIXAR'S ANDREW STANTON 79% OF PEOPLE SCAN THE WEB RATHER THAN READ. 51% OF PEOPLE'S TIME IS SPENT MANAGING THE DAILY OVERFLOW OF INFORMATION, RATHER THAN ACTING ON IT. DON'T FORGET! MAKE YOUR CONTENT MEMORABLE. OF YOUR LEARNING PROoCESS IS 80% BASED OFF OF VISUAL CUES. OF THE TEXT YOU READ IS 20% REMEMBERED THE FIRST TIME YOU READ IT. HELP YOUR AUDIENCE CONSUME AND REMEMBER YOUR INFO BY SHARING DATA IN AN EASY-TO-DIGEST FORMAT. SOURCES: Alltop, "How to Help Your Content Rise Above the Noise [Infographic]" http://bit.ly/1FpqEo0 Business 2 Community, "Content Marketing Beyond The Written Word" http://bit.ly/115kL2C Fast Company's Co.Design, "What Killed the Infographic?" http://bit.ly/1ELSWHR Infographics.SG, "Why Create An Infographic Or Data Visualisation" http://bit.ly/1JK9WLY NeoMan, "13 Reasons Why Your Brain Craves Infographics [Interactive]" http://bit.ly/1Ggltek Visually, "Infographic About Infographics" http://bit.ly/1Fpqehu Visually, "Infographics Can Be Awesome" http://bit.ly/1KI3NUM Visually, "Rise of the Infographic" http://bit.ly/1AFXONW Visually, "The Importance of Infographics" http://bit.ly/1AIYK9V Visually, "The State of Infographics" http://bit.ly/1FYH67N *Visually, "What Is an Infographic" http://bit.ly/1BD97HE BONFIRE #ThinkBonfire MARKETING