Why Hyper-Local?

THE HYPER-LOCAL ECONOMY Think Globally, Live Hyper-Locally BARBER SHOP CAFE WHY IS IT ESSENTIAL THAT WE CARE ABOUT DEVELOPING HYPER-LOCAL ECONOMIES? Cities, towns, and neighborhoods could drive the economies of the future. THE HYPER-LOCAL MARKET Supporting Nearby Farmers, Businesses, Restaurants, Ecommerce, and Marketing Peak nutrition and ripeness Seasonally tailored menus More variety than the grocery store Pure and organic No sitting for long periods on Some restaurants are growing Smaller farms can raise meat Less pesticide contamination, a truck or grocery shelf losing nutrients and enzymes in-house produce and herbs and produce varieties that as most small/local farmers from their own rooftop, window most groceries can't offer are organic box, or urban garden because of spoilage during shipping THE NATIONAL RESTAURANT ASSOCIATION asked professional chefs across the nation to weigh in on the hot trends for restaurant menus in 2015 CHEFS CHOSE HYPER-LOCAL CONCEPTS TO TOP OFF THE LIST LOCALLY SOURCED MEATS AND SEAFOOD LOCALLY GROWN PRODUCE ENVIRONMENTAL SUSTAINABILITY Local farmers and growers can partner with hyper-local couriers to have their farm's produce delivered to the consumer's table HYPER-LOCAL DELIVERY Hyper-Local Restaurant Couriers: Why are hyper-local couriers better for your community and the environment? Provide better routing, Food travels fewer miles as Shorter delivery times for Carbon emissions associated with hyper local districting, and delivery for local restaurants that aren't customers are only offered orders so customers receive delivery options from food that is more fresh food delivery are already equipped for delivery restaurants in close substantially lower, in service geographic proximity, rather comparison to traditional than from across town high- mileage intracity food couriers 1 MILE 1 MILE Remember any decrease in automobile mileage can help to reduce greenhouse gas emissions and oil dependence HYPER-LOCAL ECOMMERCE Why is it important for local vendors to offer delivery of goods to the surrounding community? Our digital-centric world has made online shopping options Buying local supports the community's economy a must for all businesses 9 out of 10 Americans shopped online in 2014 Carbon emissions/mile are reduced when items are purchased locally and don't have to be shipped over many miles Local vendors gain a competitive edge by partnering with hyper-local couriers and offering same day delivery HYPER LOCAL MARKETING/ADVERSTISING IP Targeting with Web Ads: How can hyper-local advertising benefit local businesses? Local businesses can reduce Offers can be delivered in a Personalized, relevant ads Hyper-local advertising advertising costs by reaching timely fashion can connect people directly delivers the perfect targeted their predetermined target to offers and products within message at the right place audience at the exact time e.g. Sales and special offers their geographical area for and the right time and place they choose mobile and desktop users More engaging I 54% Educational I 52% Time-saving | 49% Memorable I 45% Supporting a hyper-local economy will not only help your community grow- utilizing transportation modes that have a lower carbon footprint will benefit the global environment! VISIT ARROWFOODCOURIERS.COM TO LEARN MORE ABOUT HOW YOU CAN SUPPORT HYPER-LOCAL FOOD DELIVERY SOURCES 11 streetfightmag.com/2015/03/01/5-things-you-need-to-know-about-selling-to-local-consumers-slideshare/ restaurant.org/News-Research/Multimedia/NRA-Video/Trends/What-s-Hot-2015-Culinary-Forecast godigitalmarketing.com/%E2%80%8Bhyperlocal-targeting-timing-location-nationalblog/ nytimes.com/2014/12/31/business/start-ups-rise-to-close-a-gap-for-farmers.html marketingland.com/hyperlocal-mobile-advertising-changes-everything-92979 advertising.yahoo.com/Insights/BALANCING-ACT.html simplesteps.org/es/node/234 ARROW rooD COURIERS DEVELOPED BY NOWSOURCING