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Why is Email Marketing so Important?

Email Marketing
All the cool kids are doing it
What’s the point?
Aims and objectives of emailing marketing
Build brand awareness
Increase sales
Lead generation
Strength customer relationships
Remind customers who you are
Email marketing is currently the #1 channel for B2B marketers. Why? You ask? Because! It’s affordable, quick, simple, direct and most importantly, it’s measurable.
Unsubscribe 2%
Hard bounce 4%
Soft bounce 5%
Click through 13%
Open 24%
Deliverable 84%
According to the DMA (Direct Market Association) in 2011 the average ROI for every $1 spent was $40.56
The 2012 Marketing Chanel and Engagement benchmark Survey found 63% of respondents cited email as the channel offering the best ROI

Best Practices
The Dos and Don’ts of Email Marketing
Keep the subject line under 50 characters
Include 1 call to action
Try and stick to 3 fonts and 4 colors
No larger than 600 pixels
Send out Tues 10 am – 1 pm
Put your logo in the upper left corner
Words to include:
Connect
Payments
Apply
Opportunity
Conference
demo
Words not to include
Confirm
Join
Speaker
press

Why is Email Marketing so Important?

shared by Solutionseight on Nov 29, 2012 in Social Media

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Email marketing is a term that sounds pretty simple, and is popular with nearly every business. But email marketing is much more than just sending a mass email promoting your product or event to every...
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