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All the cool kids are doing it
What’s the point?
Aims and objectives of emailing marketing
Build brand awareness
Strength customer relationships
Remind customers who you are
Email marketing is currently the #1 channel for B2B marketers. Why? You ask? Because! It’s affordable, quick, simple, direct and most importantly, it’s measurable.
Hard bounce 4%
Soft bounce 5%
Click through 13%
According to the DMA (Direct Market Association) in 2011 the average ROI for every $1 spent was $40.56
The 2012 Marketing Chanel and Engagement benchmark Survey found 63% of respondents cited email as the channel offering the best ROI
The Dos and Don’ts of Email Marketing
Keep the subject line under 50 characters
Include 1 call to action
Try and stick to 3 fonts and 4 colors
No larger than 600 pixels
Send out Tues 10 am – 1 pm
Put your logo in the upper left corner
Words to include:
Words not to include