Why Don't We Give More

WHY DON'T WE GIVE MORE? 6 REASONS & WHATYOUCANDO ABOUTIT SENSE OF FAIRNESS People will give less if they think they are the only ones or are doing more than their part. WHAT DO YOU DO? IDENTIFIABLE VICTIM Tell stories of other people who are giving and getting involved. Let donors know they are not alone. PAROCHIALISM People are more willing to support those people and programs that are closer to home. Thỉngs they can see, touch and feel. People will do more to save ONE person than many. They will give more to save just one person and will give less if their donation will actually help MORE people. WHAT DO YOU DO? WHAT DO YOU DO? Use video to bring the story and experience to them. Get staff to the ground to tell first person stories. Even better, get donors to the ground so they have first person experiences. Tell powerful stories of need and success involving ONE person. Make asks and appeals centered on ONE person. LEARN MORE ABOUTSTORYTELLING, FUNDRAISING AND INFOGRAPHICS ATRECHARITY.CA DIFFUSION OF RESPONSIBILITY MONEY FUTILITY Being asked for money, or even thinking about money, makes people less willing to give or open to giving. People will give more if the solution helps a higher proportion of people, not just total number of people. For example, a program that can help 10 out of 50 people (20%) is more powerful than a program that can help 100 out of a 1000 реople (10%). WHAT DO YOU DO? Similar to sense of fairness, people assume someone else will help (or donate) so it's not totally up to them. WHAT DO YOUDO? Provide opportunities for involvement where money is not part of the equation. Volunteer opportunities, awareness campaigns and sharing calls to action can help gain engagement and trust. NOTE: you will have to ask for money at SOME point. WHAT DO YOUDO? Tell them others are doing it (as mentioned above) and create a sense that is actually up to them and it is their responsíbillty. When using numbers keep in mind that bigger needs (and bigger solutions) aren't always more moving. Péople want solutions and specific impact more than they want mass solutions and impact. These 6 reasons come from the book "The Life You Can Save" authored by Peter Singer. You can find out more about the book, Peter Singer and how you can save a life today at http://www.thelifeyoucansave.com/. WHY DON'T WE GIVE MORE? 6 REASONS & WHATYOUCANDO ABOUTIT SENSE OF FAIRNESS People will give less if they think they are the only ones or are doing more than their part. WHAT DO YOU DO? IDENTIFIABLE VICTIM Tell stories of other people who are giving and getting involved. Let donors know they are not alone. PAROCHIALISM People are more willing to support those people and programs that are closer to home. Thỉngs they can see, touch and feel. People will do more to save ONE person than many. They will give more to save just one person and will give less if their donation will actually help MORE people. WHAT DO YOU DO? WHAT DO YOU DO? Use video to bring the story and experience to them. Get staff to the ground to tell first person stories. Even better, get donors to the ground so they have first person experiences. Tell powerful stories of need and success involving ONE person. Make asks and appeals centered on ONE person. LEARN MORE ABOUTSTORYTELLING, FUNDRAISING AND INFOGRAPHICS ATRECHARITY.CA DIFFUSION OF RESPONSIBILITY MONEY FUTILITY Being asked for money, or even thinking about money, makes people less willing to give or open to giving. People will give more if the solution helps a higher proportion of people, not just total number of people. For example, a program that can help 10 out of 50 people (20%) is more powerful than a program that can help 100 out of a 1000 реople (10%). WHAT DO YOU DO? Similar to sense of fairness, people assume someone else will help (or donate) so it's not totally up to them. WHAT DO YOUDO? Provide opportunities for involvement where money is not part of the equation. Volunteer opportunities, awareness campaigns and sharing calls to action can help gain engagement and trust. NOTE: you will have to ask for money at SOME point. WHAT DO YOUDO? Tell them others are doing it (as mentioned above) and create a sense that is actually up to them and it is their responsíbillty. When using numbers keep in mind that bigger needs (and bigger solutions) aren't always more moving. Péople want solutions and specific impact more than they want mass solutions and impact. These 6 reasons come from the book "The Life You Can Save" authored by Peter Singer. You can find out more about the book, Peter Singer and how you can save a life today at http://www.thelifeyoucansave.com/.