Why Does Gen Y Buy

satisfaction WHY DOES GEN Y BUY? Generation Y spends an estimated $20 billion in online purchases alone each year. internet meme o knit cap hides rising hairline under guise of youthful fashion. from 3 days ago. o turn-by-turn navigation app 90% 45% ensures he never has to look up to see where he is going. have a personal have internet on computer their mobile devices. OUT OF 4 THE TOP of their daily activities involves the use of technology. expensive accessory to legitimize claims of creativity. Gen Y is: Creators and Trend Setters: 30% Critics: o music, Facebook and texting device. 34% Collectors: 18% O 9/10 Joiners: 57% Spectators: 54% Gen Y-ers own Inactives: a personal electronic device. 17% skinny jeans necessitate external placement of keys. 1 of only 12 pairs hand sewn by small sect of silent Japanese monks. 50% Gen Y-ers desire an authentic 90% relationship with the sellers of the products they buy. Gen Y influences at least 50% of auto purchases and 90% of the apparel purchases in their homes. 2 More than 50% often share information about interesting 3 products with their friends. 'throwback' design replicates original style from 2004. 21% Gen Y accounts for 21% of all BUY IT NOW! online apparel purchases. www.getsatisfaction.com