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Why Do You Need Reputation Management?
Now, more than ever, your reputation is less related to who you say you are, and more dependent on what’s being said about you by your customers. That’s not to say that you don’t own your brand,... but that “ownership” has taken on a different meaning. Instead of being solely responsible for your brand’s positioning, you’re responsible for the relationships with your customer that have a greater affect on your brand’s reputation.
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