There’s no avoiding it — in order to have a successful business, you need to have loyal, repeat customers. They’re the ones who keep your lights on and doors open, and are most likely to advocat...
e for your brand. In our current marketing landscape, loyalty is the new currency. That’s why it’s so important to have an excellent customer experience, across all channels, all the time.
Sometimes, a great experience isn’t enough. Many loyal customers will still switch brands if they feel like they aren’t getting a good enough deal. The ability to get exclusive prices and loyalty discounts actually influences their purchasing behavior. The difference between you and your competitor could very well come down to who has the best loyalty program.
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