Why choose SMS marketing?

WHY CHOOSE SMS MARKETING? Marketing budgets are tight and we know that any expenditure has to be quantifiable - which is why an investment in SMS marketing is crucial for local businesses. We know that it works, period. Not convinced? Read on... text Business Mobile Messaging BRITAIN'S MOBILE MARKET WE'RE GETTING SMARTER! 10.8 MILLION 28.3 29.8 MILLION MILLION IPHONE USERS ANDROIDUSERS NON-SMARTPHONE IN THE UK Smartphone penetration will surpass 65% of all UK mobile users in IN THE UK USERS IN THE UK 2013. By 2015, it'll be 81% Four out of every five handsets sold is a ..AND, 85 MILLION MOBILE SUBSCRIPTIONS smartphone THE APPETITE 91% of mobile owners use their phone primarily for SMS, compared to: 6:28 AM t. T-Mobile 18 Camera Photos Calendar Messages 73° Weather Passbook 46% 45% 41% 37% Mane Virdeoe Gome Center Clock Reginders Natea Cydia App Store ITunes Neveatand email social messaging browsing apps Satari Phone Elsewhere in the United Kingdom... 27.9 16.7 11.2 MILLION MILLION MILLION USERS OPTED-IN TORECEIVEMOBILE MESSAGES FROM OPT-INUSERS ARE ON A SMARTPHONE OPT-INUSERS ARE ON A FEATUREPHONE BUSINESSES UK MOBILE INTERNET USERS IT'S CLEAR THAT MOBILE MARKETING IŞ MORE EFFECTIVE THAN MOBILE ADVERTISING 2013 39,670,819 2015 47,144.760 MOBILE COMMERCEUSERS 27,586,131 2013 2015 35,833,410 MOBILE ADVERTISING AUDIENCE 23,009,075 2013 2015 29,701,199 MOBILE OPT-INUSERS 2013 27,914,210 2015 35,303,254 THE OPPORTUNITY- BY 2015, BRITAIN WILL HAVE 35.3M OPT-IN USERS AND 35.8M MOBILE COMMERCE USERS. 99.9% of all text SMS AVERAGE DIRECT MAIL 97.5% SMS ONLY 20% OF AVERAGE MESSAGES ARE MARKETING RESPONSE RESPONSE READWITHIN5 EMAILS ARE OPENED AND READ messages will be read 28% 2.6% SECONDS 37% 50% of consumers who respond to mobile messaging will make a purchase of consumers have opened & replied to corporate mobile message MAKING IT A SUCCESS 28 Consumers would prefer to receive mobile marketing messages at the weekend... But only 48% of businesses say the weekend is the 'most appropriate' send time 48% SO, WHAT ARE THE MOST USEFUL MESSAGE TYPES? 55% 41% 38%35%10% 10% 4% SMS-based Appointment SMS delivery/service engineer call confirmation In-app based company alerts/announcements Reminders SMS order SMS-based Offers/ SMS-based company alerts/announcements Discounts/Promotions confirmations Discounts /Promotions In-app based Offers/ 48% OF BUSINESSES DRIVE LOYALTY & RETENTION THROUGH OFFERS & 24% THROUGH ORDER CONFIRMATIONS SMS BY SECTOR UTILITIES TRAVEL SPORTS &FITNESS 5.5m opt-ins 4.7m opt-ins 3.1m opt-ins 6m by 2015 5.2m by 2015 2.9 by 2015 1.8m want to hear from utilities companies more than once p/month Almost 1m want to hear from travel Almost 2m want companies on a monthly basis regular messages from sports and fitness companies RETAIL BARS & RESTAURANTS RECRUITMENT 5.2m opt-ins 5.6m opt-ins 3.1m opt-ins 7.1m by 2015 6.9m by 2015 3.5m by 2015 Almost 250k London-based opt ins want weekly messages from these companies All age groups would prefer weekly communications 340k opt-ins would prefer weekly communications from these from these companies companies LOCAL BUSINESSES 2.8m opt-ins 3.5m by 2015 50% of 18 - 55s would like monthly or quarterly messages from these companies SOURCE: text local The Mobile Customer Experience Report from Textlocal Business Mobile Messaging