Why are Subscribers Opening Email?

EMAIL REMAINS THE STRONOEST ONLINE ACTIVITY AROUND HAVE OUR EMAIL THE GLOBE. IN FACT, EMAIL USERS ARE EXPECTED TO REACH 3.8 BILLION BY 2014; THAT IS NEARLY HALF OF EARTH'S CURRENT POPULATION, AND A SIGNIFICANT CLIMB FROM 2.9 DILLION REPORTED USERS IN 2010. NOW THAT MOST ARE EQUIPPED WITH SHARTPHONES AND IPADS, IS ANYONE STILL LOGGING ON TO VIEW THEIR MESSAGES ON VIEWING HABITS A MONITOR? HERE, WE TAKE A LOOK AT HOW OUR PHONES CHANGED? AND OTHER TECHNOLOGICAL "TOYS" HAVE CHANGED THE WAY WE VIEW EMAIL. ... O DESKTOP • WEBMAIL DESKTOP VS. WEBMAIL VS. MOBILE MOBILE A LOOK AT WHERE SUBSCRIBERS OPEN EMAIL. 40% 54% 34% S1% 32 JULY SEPT HOV JAN HARCH MAY JULY 2010 2010 2010 2011 2011 2011 2011 7% 12% 12% 19% MOBILE EMAIL IS STEADILY INCREASING, MOSTLY AT THE EXPENSE OF WEBMAIL CLIENTS, WHILE DESKTOP OPEN RATES HAVE STAYED ABOUT THE SAME. OPENS IN MOBILE DEVICES HAVE EXPERIENCED A 150% INCREASE IN THE LAST SIX MONTHS, WITH WEBMAIL SEEING A 20% DECLINE. EMAIL ACCESSED VIA DESKTOP CLIENTS HAS REMAINED FAIRLY STEADY WITH NEARLY A 2% DROP, PERHAPS INDICATING OUR RELIANCE ON EMAIL IN THE WORKPLACE. OVERALL EMAIL OPENS BY MAJOR CLIENT OUTLOOK ACCOUNTS FOR THE LARGEST AMOUNT OF EMAIL OPENS AT 37 PERCENT. 1% AOL -% IPAD YAHOO! MAIL 10% 10% IPHONE WINDOWS LIVE MAIL 4% % APPLE MAIL WEB VERSION 7% THUNDERBIRD 1% 4% GMAIL 2% ANDROID 11% HOTMAIL OUTLOOK 7% 2% OTHERS THE OUTLOOK ON THE DESKTOP JULY 2010 O JULY 2011 74% 72% WITH NEARLY UNWAVERING NUMBERS, OUTLOOK IS ONE OF THE MOST SUCCESSFUL DESKTOP APPLICATIONS. OUTLOOK APPLE MAIL 19% DESPITE THE UPGRADES IN 2007 AND 2010, WINDOWS LIVE MAIL OLDER VERSIONS ARE STILL THE MOST USED. OTHER OUTLOOK 70% 84% ENTOURAGE 2000-2003 THUNDERBIRD 1% QUTLOOK 2007 |20% LOTUS NOTES 15 -1% POST BOX OUTLOOK 2010 % 1.0% THE WEBMAIL NUMBERS O JULY 2010 O JULY 2011 THE SMARTPHONE THREAT INCREASING GMAIL ADOPTION CAUSED WEBMAIL GIANTS HOTMAIL AND YAHOO! QUITE A DIP IN NUMBERS. O BLACKBERRY APPLE IPHONE O ANDROID 44% YAHOOI MAIL HOTMAIL JULY 1 2010 16% GMAIL AOL MAIL ,4% 19.5% OCTORER % астовER MOBILE ME 2010 OUTLOOK WEB Las ACCESS 3 19% FACEBOOK MESSAGES2 JULY 1% 2011 THE WEBMAIL FACTOR O JULY 2010 O JULY 2011 A CLOSER LOOK AT BROWSER PREFERENCES IN MAJOR WEBMAIL CLIENTS. GMAIL USE: THEN AND NOw. 1%. ». 1% 30% 29% 32% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX HOTMAIL USE, THEN AND NOW. 1% 1 13% 40% 21% 21% 10% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX YAHOO! MAIL USE: THEN AND NOW. 53% 25% 20% OTHER USING SAFARI USING CHROME USING EXPLORER USING FIREFOX *CHROME DATA IS INCLUDED IN THE PERCENTAGES WITH SAFARI FOR 201E. WHILE MOBILE EMAIL HAS MADE AN ENORMOUS IMPACT ON THE INDUSTRY, DESKTOP CLIENTS HAVE ALSO PROVEN THEIR DURABILITY. ALTHOUGH WEBMAIL MAY CURRENTLY BE SUFFERING FROM THE MOBILE MARKET, EMAIL IN GENERAL IS ONLY GROWING IN USERS. WHETHER AT WORK, ON THE GO OR AT HOME, THE WAY WE VIEW EMAIL HAS CHANGED REMARKABLY. litmus