We took a look at our Email Analytics statistics for the past year to examine how email viewing habits have changed. We noted a massive increase in mobile device opens (150% in the last six months alo...
ne!), mostly at the expense of web-based providers. This report illustrates the current state of the email client market, as well as changes over the last 12 months.
While we had a hunch that mobile had been on the rise, we were surprised to see the relatively slow adoption of newer versions of Outlook. It was also interesting to take a look at browser preferences for webmail users. While Internet Explorer takes the cake for Yahoo! and Hotmail users, Gmail users are in a near 3-way tie led by Firefox and closely followed by Chrome.
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The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.