Who's Using Geosocial and Location-Based Services?

? WHO'S USING GEOSOCIAL AND LOCATION-BASED SERVICES? Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. A study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services. Who are these users? Read on to find out. WHAT ARE GEOSOCIAL AND LOCATION-BASED SERVICES? GEOSOCIAL NETWORKING LOCATION-BASED SERVICES This type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics. This type of information or entertainment service utilizes the geographic position of a mobile device through a network. EXAM PLE: EXAM PLE "Checking in" at your location on Facebook Places and Foursquare Locating the nearest Thai restaurant or acquiring directions based on your current location GEOSOCIAL AND LBS ON SMARTPHONES 83% 58% 55% 42% 35% 12% of all adults own a 42 percent of cell phone owners, own a smartphone. of all American adults of smartphone of smartphone users use a geosocial service like Foursquare or Gowalla. of smartphone users get location-based owners use a geosocial or location-based ages 18 and older smartphone. own a cell phone. directions or information service. recommendations. BREAKDOWN OF GEOSOCIAL USERS BREAKDOWN OF LBS USERS BREAKDOWN OF GEOSOCIAL AND LBS USERS SOCIAL MEDIA USERS AND AUTOMATIC LOCATION-TAGGING EKATER Percentage of Smartphone Owners Who Use Geosocial Services Percentage of Smartphone Owners Who Use LBS Services Percentage of Smartphone Owners Who Use At Least One of These Services Percentage of Smartphone Owners Who Use Automatic Location-Tagging ALL SMARTPHONE OWNERS ALL SMARTPHONE OWNERS ALL SMARTPHONE OMNERS ALL SMARTPHONE OWNERS GENDER GENDER GENDER GENDER 12% MEN: 12% WOMEN 11% : 55% MEN: WOMEN 8% 14% MEN: 19% WOMEN 10% 57% MEN: WOMEN 59% 57% 154% AGE AGE AGE AGE 18 - 29: 18 % 30 - 49: 12% 50: 12% 18 - 29: 30 - 49: |60% 58% 45% 160% 18 - 29: 13% 18 - 29: 30 - 49: 50 30 - 49: |58% 145% 14% 50 - 65: 16% 65+ 13% 50+: HOUSEHOLD INCOME HOUSEHOLD INCOME HOUSEHOLD INCOME HOUSEHOLD INCOME Less than $40,000: 18% $40,000 - $74,999: 14% $75,000:8% Less than $40,000: $40,000 - $74,999: $75,000+ 151% 154% 64% Less than $40,000: $40,000 - $74,99. $75,000 54% 59% 65% Less than $30,000: 26% $30,000 - $49,000:8% $50,000 - $74,999: 14% $75,000+: 8% EDUCATION LEVEL EDUCATION LEVEL EDUCATION LEVEL EDUCATION LEVEL High school grad or less: Some college: College grad: 10% 13% | 12% High school grad or les: Some college: College grad: 41% 59% 1 66% High school grad or les: Some college: College grad: 44% 160% 68% High school grad or less: Some college: 10% College grad: 9% |23% TOP GEOSOCIAL NETWORKS* facebook | 800 million skype | 663 million GMail 260 million myspace, 130 million Linked in 116 million Ofriendster | 115 million twitter 100 million foursquare | 10 million Google | 10 million Latitude lopt 15 million *Number of Active Users SOURCES: PEW RESEARCH CENTER | WIKIPEDIA | FACEBOOK.COM MONEY.CNN.COMI MASHABLE BUSINESS WEEK| TECHNOLOGY.INC.COM Flowtown. Created By COLUMN FIVE