Social media analytics data can be used to come up with some interesting comparisons between competitors. I decided to illustrate this with some fun, down-to-earth example - and what's better than music? :) By taking into account actionable insights like the share of voice on social networks, sentiment breakdown or estimated views, I measured which of the best minimal DJs out there has the biggest social impact. Check out the infographic to see what result I came up with using the data gathered through uberVU.